Backlinks are a very important part of SEO optimization for your website, as they help you achieve better visibility and higher rankings in search engines. These are links that point to your website from some other external page.

How do backlinks help me?

You may think that having a link pointing to your website is not very helpful, however, search engines always take into account the quality and quantity of pages that link to your website, giving you a better “reputation” the more you have. This, in turn, makes it possible for you to appear higher in search results and can even help you reach the top spot, if worked in conjunction with other SEO aspects.

This is possible because during the 90s, two Stanford students (Larry Page and Sergey Brin) devised a plan to have a better search engine, which would not be fooled by website owners using false or massive keywords, but by the popularity of each one.

Basically: If many websites link to a specific one, it is because it must be very interesting, useful to the community, or contain valuable information.

How else do backlinks benefit me?

1. Improve your Ranking organically

As we have already mentioned, by having different websites pointing to your page, Google will give you more visibility and importance, since it considers that your content is relevant and useful to the community.

2. Faster indexing
Backlinks help search engine robots discover your site and crawl it effectively. If you have a website that is new, having backlinks will help you get discovered and indexed faster.

3. Referral traffic
Referral traffic is simply a visit that comes to you through another website. This type of visitor can increase your income because they are more likely to buy your services or products than a person who finds you by chance.

So I just need to link to a lot of websites?

You can get a lot of links from other websites that some people may know about and that will help your site's reputation, however, if you get some links from pages with a good reputation and high relevance, that will boost your own site quite a bit. In this case Google applies the rule of “Quality is better than quantity.” In the same way, it will not work, it will not work to point to your website many times from the same place..

Good backlinks and bad backlinks

• Good backlinks: These are links from prestigious websites with a high reputation. They improve your conversion rates and have benefits for your SEO. To get them, it takes time and dedication, as well as learning certain tips and backlink building strategies that you can find here.
• Bad backlinks: If you have received a large number of links in a very short period of time, Google will identify that these links have been generated artificially and you could be penalized.

In conclusion

Backlinks are links that point to your website from some other external page, giving it authority in the eyes of Google, so having a good backlink strategy will help your site gain reputation, visibility and positioning in search results, however it is a task that will require time and constant effort.

Do you want to know how to make your website load faster? The loading time of a web page is the time it takes for your site to download and display all the content within your browser (Chrome, Safari, Explorer, etc.). This means that the higher our loading speed, the higher the chances of visitors leaving your site. Or in other words: The longer it takes for your page to load, the more likely people are to get bored of waiting and move on to your competition.

What is the ideal charging time?

In recent years, when time is more valuable than money and people's patience for surfing the Internet is increasingly less due to the rapid availability of information, loading speed is of vital importance, but what is the ideal time?

According to research by Kissmetrics, 40% of visitors abandon pages that take more than 3 seconds to load and every 1 second more in the website loading time reduces conversions by 7%, this applies to both versions: Computer and mobile. Since,  Web Performance Today85% of mobile users expect a page to load at least as fast as on a computer.

How do I diagnose my page?

There are currently several free tools that can be used to measure the loading time of a page. These tools also provide you with recommendations and actions that you can apply to improve your times. The most commonly used tools are:

1. GTmetrix

GTmetrix is considered one of the best and most complete tools for evaluating the loading time of a page and identifying areas for improvement. To use it, simply enter the GTmetrix website, insert the link of the page you want to analyze and generate the report.

It is recommended that you create an account (even if it is free) before starting the analysis, since this allows you to change the region where the test will be run, which browser and device will be used, what type of network, and other configuration possibilities.

2. Google Page Speed

PageSpeed Insights GTMetrix is ​​a tool that allows you to analyze the content and generate suggestions for the desktop and mobile versions of a page by entering a link. The way to use it is similar to GTMetrix, however the tool does not detail the page load time and does not indicate the number of requests to load the page, which is important data for the diagnosis. What we recommend you do is use this page first to correct your errors, and then run the analysis in GTMetrix to obtain a specific time.

What else should I know?

• Google looks at the loading speed of your website and penalizes slow pages, so your SEO positioning will be affected by this and you may appear lower and lower in the search results.
• Long loading times increase our bounce rates and generate fewer sales.
• You may want to use the best images for your website, however choosing high quality photos can slow down your website because they are too heavy.
• If you want to reduce the weight of your images you can use an online compressor like Tinypng 
• Your hosting provider will have an impact on your loading speed. Don't be fooled by providers with very low prices, as they often offer slow speeds. (Si quieres saber dónde adquirir un buen Hosting web, da clic aquí).
• If your site uses plugins, make sure you only have the necessary and important ones.

In conclusion

Don't forget to test your website using GTmetrix to see what loading speed it has, if it's more than 3 or 4 seconds (maximum), it's time to start optimizing your images and resources according to your results. Don't forget that you can do this from online pages or manually with Photoshop. If you also want to know how to improve your SEO 

Are you looking for a place to buy web domains? If you have already planned to buy your domain but you don't know if it is available or if you will find a safe and cheap option, don't worry! We leave you a list of five providers that may suit you:

1. Go Daddy

GoDaddy powers the world’s largest cloud platform dedicated to independent small businesses. With more than 19 million customers worldwide and more than 78 million domain names under management, GoDaddy is where people go to name their ideas, build a professional website, attract clients and manage their work.

2. Hostgator

HostGator acts as an authorized company by the national (NIC Mexico) and international (ICANN) registry authorities, which allows the chosen domain to be registered directly with the registry authority. The domain can be registered for 1 year, with the possibility of renewing it every period. An advantage is that they have support in Spanish.

3. WIX

With Wix you can receive a free domain when you upgrade your site through one of their annual plans. You have the option to use one of the most popular domain extensions, including .com, .org, .net, .info, or .biz.

4. PaginaMx

PáginaMx is a Mexican option that, like Wix, allows you to register your domain, create professional emails, hire a hosting service and also create your own website quickly and easily.

Are there free domains?

Yes, there are companies that offer free web domains, however it is not a good option. as it could disappear among the thousands of results as if by magic as search methods overlook free sites. In addition to this, it has the following disadvantages:

1. Data storage capacity is limited.
2. Little or almost no autonomy of your web pages.
3. You can't have a data platform that can help support your customers' or users' information at any given time.
4. Loss of information due to malfunction or collapse of neighboring pages.
5. The time in which it may be operational is uncertain.

If you still have doubts, don't forget to visit our entry:
.com or .mx domain, which one is best for me?

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