{"id":2005,"date":"2020-01-31T01:18:13","date_gmt":"2020-01-31T01:18:13","guid":{"rendered":"https:\/\/figand.net\/?p=2005"},"modified":"2024-07-25T16:12:27","modified_gmt":"2024-07-25T22:12:27","slug":"que-es-una-landing-page","status":"publish","type":"post","link":"https:\/\/figand.net\/en\/que-es-una-landing-page\/","title":{"rendered":"What is a landing page and how do I make one?"},"content":{"rendered":"
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A landing page, or landing page in Spanish, is\u00a0<\/span>a website specifically designed to convert visitors into leads.<\/strong> In other words, a landing page is a web page that aims to link the user with your brand.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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What is a lead?<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n
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A lead is a\u00a0<\/span>user who has provided their data to a company\u00a0<\/span>and, as a result,\u00a0<\/span>becomes a data record with which the organization can interact.<\/p>\n

Typically, these leads are generated through\u00a0<\/span>valuable content that can be downloaded\u00a0<\/span>via a form, which can be embedded in a\u00a0<\/span>landing page, website, blog article, Facebook Ads campaign, etc.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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And what is a lead for?<\/strong><\/h4>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Un lead es fundamental para las estrategias de marketing y ventas de una empresa. Tener leads permite a las organizaciones identificar y segmentar a posibles clientes que han mostrado inter\u00e9s en sus productos o servicios.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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So what good is a landing page that generates leads for me?<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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The advantages of having a landing page can be several, for example:<\/p>\n

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  1. Getting subscribers<\/u><\/strong>: <\/strong>One of the most used features. On the Internet you will often find landing pages to get subscribers by means of downloading eBooks, tutorials, resources or guides. This strategy is very effective when it comes to promoting your newsletter.<\/li>\n
  2. Getting them to contact you<\/u><\/strong>: <\/strong>Increase the chances of them contacting you through your landing page.<\/li>\n
  3. Sell \u200b\u200ba product or service<\/u><\/strong>: <\/strong>Selling products and services is very common since landing pages are designed to convert more than any other page on your website.<\/li>\n
  4. Get followers and get them to share your page on social media<\/u><\/strong>: <\/strong>Aumentar tus followers.<\/li>\n
  5. Video views<\/u><\/strong>: <\/strong>Display a video and then convert through various methods mentioned above.<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t<\/div>\n
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    What should my landing page have?<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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    • Write a catchy title: <\/strong><\/strong>A good headline is something that should be present on any web page, as it will be the first thing the user sees when they arrive.<\/li>\n
    • It offers a benefit: <\/strong><\/strong>If we can corroborate with a subtitle, a phrase close to the title, a text of two or three lines or a list of points some of the benefits that the user will obtain, we will certainly be able to capture their attention and the probability of making a sale will increase.<\/li>\n
    • Create quality content: <\/strong>Poor quality content will not get you more visitors or sales, so try to make your content attractive.<\/li>\n
    • Remind your users to convert: <\/strong>Don't forget to guide your user through the content of your page. Make use of buttons and calls to action and avoid them leaving without converting.<\/li>\n
    • Optimize your forms: <\/strong>The longer your forms are, the less attention they will hold and the more likely users are to leave without completing them.<\/li>\n
    • Define your goal:<\/strong> Be specific about your goal and the actions you want your users to take on your page. Don't confuse your users with too much information or they will lose track of what they need to do.<\/li>\n
    • Build trust: <\/strong>Include testimonials, reviews, and elements that generate trust for your landing page visitors.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Una landing page, o p\u00e1gina de aterrizaje en Espa\u00f1ol, es\u00a0una p\u00e1gina web dise\u00f1ada espec\u00edficamente para convertir visitantes en leads. En otras palabras,\u00a0 una landing es una p\u00e1gina web que tiene el objetivo de vincular al usuario con tu marca. \u00bfQu\u00e9 es una lead? Un lead es un\u00a0usuario que ha entregado sus datos a una empresa\u00a0y [...]","protected":false},"author":1,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-2005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"yoast_head":"\n\u00bfQu\u00e9 es una landing page y c\u00f3mo hago una? - Desarrollo m\u00f3vil y de p\u00e1ginas web<\/title>\n<meta name=\"description\" content=\"Una landing page es una p\u00e1gina web que tiene el objetivo de vincular al usuario con tu empresa, producto o servicio. Aqu\u00ed te contamos c\u00f3mo hacer la tuya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/figand.net\/en\/que-es-una-landing-page\/\" \/>\n<meta name=\"author\" content=\"PF_admin\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es una landing page y c\u00f3mo hago una? - Desarrollo m\u00f3vil y de p\u00e1ginas web","description":"Una landing page es una p\u00e1gina web que tiene el objetivo de vincular al usuario con tu empresa, producto o servicio. Aqu\u00ed te contamos c\u00f3mo hacer la tuya.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/figand.net\/en\/que-es-una-landing-page\/","author":"PF_admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/figand.net\/que-es-una-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/figand.net\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es una landing page y c\u00f3mo hago una?"}]}]}},"jetpack_featured_media_url":"https:\/\/figand.net\/wp-content\/uploads\/2020\/01\/landing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":5,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":4389,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2005\/revisions\/4389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}