{"id":2051,"date":"2020-02-28T18:34:03","date_gmt":"2020-02-28T18:34:03","guid":{"rendered":"https:\/\/figand.net\/?p=2051"},"modified":"2020-02-28T18:34:03","modified_gmt":"2020-02-28T18:34:03","slug":"que-son-los-backlinks","status":"publish","type":"post","link":"https:\/\/figand.net\/en\/que-son-los-backlinks\/","title":{"rendered":"What are backlinks? And how do they benefit me?"},"content":{"rendered":"

Backlinks are a very important part of SEO optimization for your website, as they help you achieve better visibility and higher rankings in search engines. <\/strong>These are links that point to your website from some other external page.<\/p>\n\n\n\n

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How do backlinks help me?<\/h4>\n\n\n\n

You may think that having a link pointing to your website is not very helpful, however, search engines always take into account the quality and quantity of pages that link to your website, giving you a better \u201creputation\u201d the more you have. This, in turn, makes it possible for you to appear higher in search results and can even help you reach the top spot, if worked in conjunction with other SEO aspects.<\/p>\n\n\n\n

This is possible because during the 90s, two Stanford students (Larry Page and Sergey Brin) devised a plan to have a better search engine, which would not be fooled by website owners using false or massive keywords, but by the popularity of each one.<\/p>\n\n\n\n

Basically: If many websites link to a specific one, it is because it must be very interesting, useful to the community, or contain valuable information.<\/strong><\/p>\n\n\n\n

How else do backlinks benefit me?<\/h4>\n\n\n\n

1. Improve your Ranking organically<\/strong><\/p>\n\n\n\n

As we have already mentioned, by having different websites pointing to your page, Google will give you more visibility and importance, since it considers that your content is relevant and useful to the community.<\/p>\n\n\n\n

2. Faster indexing<\/strong>
Backlinks help search engine robots discover your site and crawl it effectively. If you have a website that is new, having backlinks will help you get discovered and indexed faster.

3. Referral traffic<\/strong>
Referral traffic is simply a visit that comes to you through another website. This type of visitor can increase your income because they are more likely to buy your services or products than a person who finds you by chance.<\/p>\n\n\n

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So I just need to link to a lot of websites?<\/h4>\n

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You can get a lot of links from other websites that some people may know about and that will help your site's reputation, however, if you get some links from pages with a good reputation and high relevance, that will boost your own site quite a bit. In this case Google applies the rule of \u201cQuality is better than quantity.\u201d <\/strong>In the same way, it will not work, it will not work to point to your website many times from the same place.<\/strong>.<\/p>\n

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Good backlinks and bad backlinks<\/h4>\n

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