{"id":2101,"date":"2020-03-13T00:30:47","date_gmt":"2020-03-13T00:30:47","guid":{"rendered":"https:\/\/figand.net\/?p=2101"},"modified":"2020-03-13T00:30:47","modified_gmt":"2020-03-13T00:30:47","slug":"que-son-las-keywords-no-pierdas-visibilidad","status":"publish","type":"post","link":"https:\/\/figand.net\/en\/que-son-las-keywords-no-pierdas-visibilidad\/","title":{"rendered":"What are keywords? Don't lose visibility"},"content":{"rendered":"

A keyword<\/strong>, is the term or terms that users use when they do a search on the internet.<\/strong> and is one of the most important elements for the SEO of any website, since these words will be the ones that will attract anyone to our content.<\/p>\n\n\n\n

Keywords can be divided into two main groups:<\/p>\n\n\n\n

According to the objective:<\/h4>\n\n\n\n

They are defined by the objective that each person has when performing a search, they can be divided into:<\/p>\n\n\n\n

  1. Informative:<\/strong> They provide information on various topics, such as the weather, how to make a recipe, etc.<\/li>
  2. Transactional: <\/strong>Users make a transaction, such as a purchase or a download.<\/li>
  3. Navigational:<\/strong> The search focuses on a website, specifically. <\/strong>Por ejemplo: Youtube, Facebook, Intagram.<\/li><\/ol>\n\n\n\n

    According to volume:<\/h4>\n\n\n\n
    1. High search volume or \u201cHead\u201d: <\/strong>These are very broad searches with a high search volume and a lot of competition. For example, \u201cdogs,\u201d \u201ccats,\u201d \u201cmemes.\u201d<\/li>
    2. Very general keywords, or Middle Tail:<\/strong> They are a bit more specific than \u201cmemes\u201d or \u201cdogs,\u201d but still general. For example: \u201ccheap cars,\u201d \u201cdog memes,\u201d \u201cshoes on sale.\u201d<\/li>
    3. Long Tail Keywords:<\/strong> This type of keyword represents opportunities for your business, since they are specific searches that aim to complete a transaction. For example: \u201cBuy cheap cars in Puebla\u201d, \u201cdownload 100 Years of Solitude in PDF\u201d, etc.<\/li><\/ol>\n\n\n\n
      \"Keywords,<\/figure>\n\n\n\n

      What type of keyword should I use?<\/h4>\n\n\n\n

      Using keywords with high search volume can be a good option if you are looking to attract a lot of people to your website, however, because they involve greater competition, they are not usually a good idea if you are just starting out and are not well positioned, as you can get lost in the sea of \u200b\u200bGoogle results.<\/p>\n\n\n\n

      In this sense, a good option for you could be long tail keywords, since you will attract people who are really interested in what you offer, and that will give you a higher conversion rate. To make this clearer, we will give you an example: If you use a generic word like \u201cnew cell phones,\u201d many people will enter your website looking for general information, to see the models that exist, or out of simple curiosity. On the other hand, if you use \u201cbuy new cell phones in Puebla,\u201d the probability that a buyer will arrive and take action on your site is greater.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \"Tipos<\/figure><\/div>\n\n\n\n

      How do I choose keywords for my page?<\/h4>\n\n\n\n

      1. Analyze your page and your competition. <\/strong>Competing with certain keywords is very difficult because they are highly saturated and dominated by very important pages or paid results. <\/p>\n\n\n\n

      2. Define your potential customers.<\/strong> Once you have a clear idea of \u200b\u200bwhere your website stands in relation to the competition, think about who your potential customers are. What are they searching for and how do they do it?<\/p>\n\n\n\n

      3. Identify your long tail keywords. <\/strong>Find a series of longer, more descriptive keywords. Try to make them as attractive as possible to the potential customers you defined in the previous step. For example, if you are going to sell cell phones, use \u201cnew cell phones in Puebla.\u201d<\/p>\n\n\n\n

      4. Use some of the tools available for choosing keywords<\/strong>. If you are interested in seeing what kind of keyword tools you can use, click on this link.<\/a><\/p>\n\n\n\n

      In conclusion<\/strong><\/h4>\n\n\n\n

      A keyword <\/strong>, is the term or terms that users use when they do a search on the internet.<\/strong> and is one of the most important elements for SEO (if you still don't know what SEO is, don't miss our next post) of any website. The type of results or pages that each person finds during their searches on Google will depend on the keywords they use. That is why, in order to attract the right audience and improve both your sales and your visibility, it is necessary to plan and monitor the keywords that you will use.<\/p>","protected":false},"excerpt":{"rendered":"

      Una keyword (o palabra clave, en Espa\u00f1ol), es el o los t\u00e9rminos que utilizan los usuarios cuando hacen una b\u00fasqueda en internet y forma parte de los elementos m\u00e1s importantes para el SEO de cualquier p\u00e1gina web, ya que estas palabras ser\u00e1n las que atraer\u00e1n a cualquier persona a nuestro contenido. Las palabras clave se pueden diferenciar en […]<\/p>","protected":false},"author":1,"featured_media":2122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"yoast_head":"\n\u00bfQu\u00e9 son las keywords? No pierdas visibilidad - Desarrollo m\u00f3vil y de p\u00e1ginas web<\/title>\n<meta name=\"description\" content=\"\u00bfTe has preguntado c\u00f3mo vender m\u00e1s en tu p\u00e1gina web? Si ofreces servicios o productos en l\u00ednea, puedes comenzar con un sencillo paso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/figand.net\/en\/que-son-las-keywords-no-pierdas-visibilidad\/\" \/>\n<meta name=\"author\" content=\"PF_admin\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 son las keywords? No pierdas visibilidad - Desarrollo m\u00f3vil y de p\u00e1ginas web","description":"\u00bfTe has preguntado c\u00f3mo vender m\u00e1s en tu p\u00e1gina web? Si ofreces servicios o productos en l\u00ednea, puedes comenzar con un sencillo paso.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/figand.net\/en\/que-son-las-keywords-no-pierdas-visibilidad\/","author":"PF_admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/figand.net\/que-son-las-keywords-no-pierdas-visibilidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/figand.net\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 son las keywords? No pierdas visibilidad"}]}]}},"jetpack_featured_media_url":"https:\/\/figand.net\/wp-content\/uploads\/2020\/03\/keywords.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/comments?post=2101"}],"version-history":[{"count":0,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media\/2122"}],"wp:attachment":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media?parent=2101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/categories?post=2101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/tags?post=2101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}