{"id":2838,"date":"2020-08-13T18:37:17","date_gmt":"2020-08-13T18:37:17","guid":{"rendered":"https:\/\/figand.net\/?p=2838"},"modified":"2020-08-13T18:37:17","modified_gmt":"2020-08-13T18:37:17","slug":"que-es-social-listening","status":"publish","type":"post","link":"https:\/\/figand.net\/en\/que-es-social-listening\/","title":{"rendered":"What is social listening and how does it benefit my business?"},"content":{"rendered":"

Do you know what social listening is and how it benefits you? According to studies carried out by Brandwatch, approximately 2.3 billion people are active on social networks, so more and more companies and brands are having a presence on platforms such as Facebook, Twitter, Instagram and others. That is why, once you have also joined these communities, social listening will become a very important part of your stay.<\/p>\n\n\n\n

What is social listening?<\/strong><\/h4>\n\n\n\n

Social Listening (or Social Media Listening) is a technique that allows companies and brands to know what is said or commented on social networks about themselves. Social listening allows you to track your brand on social networks, review mentions and observe what is happening around your business, what customers think and what they want to see implemented in terms of the services or products they offer. This is very useful to make changes and make strategic decisions that benefit the company.<\/p>\n\n\n\n

However, this does not mean that social listening consists only of responding to customer comments or questions, but rather it requires analyzing the data obtained to implement changes or strategies in your sales method or marketing campaign.<\/p>\n\n\n\n

\"Qu\u00e9
So<\/figcaption><\/figure><\/div>\n\n\n\n

Advantages of Social Listening<\/h4>\n\n\n\n
  • Social listening offers information about what customers do<\/strong>, feel and expect from our brand or company. <\/li>
  • Helps to discover <\/strong>\u201cfeelings\u201d and even trends<\/strong>.<\/li>
  • In addition to knowing what users say about your own business, you will be able obtain information from your competitors.<\/strong><\/li>
  • Understand the consumer: <\/strong>C\u00f3mo se comporta y qu\u00e9 es lo que piensa sobre nosotros.<\/li>
  • Anticipate strategies<\/strong> by obtaining information in real time.<\/li>
  • Detect faults <\/strong>in products or services.<\/li>
  • Manage the Online Reputation<\/strong> of our business.<\/li>
  • Monitor the competition<\/strong> to innovate and offer what they need first.<\/li>
  •  Identify new clients.<\/strong><\/li><\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \u00bfSabes qu\u00e9 es el social listening y en qu\u00e9 te beneficia? Seg\u00fan estudios realizados por Brandwatch, una cifra de aproximadamente 2,3 mil millones de personas est\u00e1n activas en redes sociales, por lo que cada vez m\u00e1s empresas y marcas est\u00e1n teniendo presencia en plataformas como Facebook, Twitter, Instagram y otras. Es por ello que, una […]<\/p>","protected":false},"author":1,"featured_media":3043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,107],"tags":[],"class_list":["post-2838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-redes-sociales"],"yoast_head":"\n\u00bfQu\u00e9 es el social listening y en qu\u00e9 beneficia a mi negocio? - Desarrollo m\u00f3vil y de p\u00e1ginas web<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el Social Listening? Esta t\u00e9cnica permite a empresas y marcas saber lo que se dice o se comenta en redes sociales sobre ellos mismos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/figand.net\/en\/que-es-social-listening\/\" \/>\n<meta name=\"author\" content=\"PF_admin\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el social listening y en qu\u00e9 beneficia a mi negocio? - Desarrollo m\u00f3vil y de p\u00e1ginas web","description":"\u00bfQu\u00e9 es el Social Listening? Esta t\u00e9cnica permite a empresas y marcas saber lo que se dice o se comenta en redes sociales sobre ellos mismos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/figand.net\/en\/que-es-social-listening\/","author":"PF_admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/figand.net\/que-es-social-listening\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/figand.net\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el social listening y en qu\u00e9 beneficia a mi negocio?"}]}]}},"jetpack_featured_media_url":"https:\/\/figand.net\/wp-content\/uploads\/2020\/08\/social-listening-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":0,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media\/3043"}],"wp:attachment":[{"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/figand.net\/en\/wp-json\/wp\/v2\/tags?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}