A landing page, or landing page in Spanish, is a website specifically designed to convert visitors into leads. In other words, a landing page is a web page that aims to link the user with your brand.
What is a lead?
A lead is a user who has provided their data to a company and, as a result, becomes a data record with which the organization can interact.
Typically, these leads are generated through valuable content that can be downloaded via a form, which can be embedded in a landing page, website, blog article, Facebook Ads campaign, etc.
And what is a lead for?
Un lead es fundamental para las estrategias de marketing y ventas de una empresa. Tener leads permite a las organizaciones identificar y segmentar a posibles clientes que han mostrado interés en sus productos o servicios.
So what good is a landing page that generates leads for me?
The advantages of having a landing page can be several, for example:
- Getting subscribers: One of the most used features. On the Internet you will often find landing pages to get subscribers by means of downloading eBooks, tutorials, resources or guides. This strategy is very effective when it comes to promoting your newsletter.
- Getting them to contact you: Increase the chances of them contacting you through your landing page.
- Sell a product or service: Selling products and services is very common since landing pages are designed to convert more than any other page on your website.
- Get followers and get them to share your page on social media: Aumentar tus followers.
- Video views: Display a video and then convert through various methods mentioned above.
What should my landing page have?
- Write a catchy title: A good headline is something that should be present on any web page, as it will be the first thing the user sees when they arrive.
- It offers a benefit: If we can corroborate with a subtitle, a phrase close to the title, a text of two or three lines or a list of points some of the benefits that the user will obtain, we will certainly be able to capture their attention and the probability of making a sale will increase.
- Create quality content: Poor quality content will not get you more visitors or sales, so try to make your content attractive.
- Remind your users to convert: Don't forget to guide your user through the content of your page. Make use of buttons and calls to action and avoid them leaving without converting.
- Optimize your forms: The longer your forms are, the less attention they will hold and the more likely users are to leave without completing them.
- Define your goal: Be specific about your goal and the actions you want your users to take on your page. Don't confuse your users with too much information or they will lose track of what they need to do.
- Build trust: Include testimonials, reviews, and elements that generate trust for your landing page visitors.
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