What is an e-commerce, why and how should I create mine? E-commerce, also known as “online store” or “electronic commerce” in Spanish, is a method of buying and selling goods, products or services over the Internet. It is a system that allows you to sell using an Internet connection as a medium.
This method of sale has become very popular among customers around the world due to the rise of the Internet and the growing willingness to buy or make transactions online, as well as the advantages that this model offers to both sellers and buyers. Here we will tell you a little about them:
Advantages of Ecommerce or Online Store
- ¡You will have more clients! This is because thousands of people in your area, city, country and even the world have an internet connection, so the possibility of selling your products increases exponentially. In the same way, you can receive payments instantly thanks to payment systems such as Paypal or transfers using credit and debit cards.
- 24 hour availability: Unlike a conventional store, an e-commerce does not have opening or closing hours. Instead, it is open and functioning 24 hours a day, 7 days a week. And the best part? You don't have to keep an eye on it all the time! This is because most of its processes are automated.
- You save money: You don't need to pay rent when your store is online, so you'll save a good amount of money with this type of business.
- More sales: Your product sales will increase because you will be able to reach a much larger audience without having to make a great effort and without spending as much money as you would with a traditional business.
- Scalability: The number of customers you can sell to at the same time will increase; in a physical store or business there is always a limit to the number of customers you can serve, while in an e-commerce, the system can process several users at the same time without any problem.
- Versatility: An e-commerce allows you to make and implement different sales strategies to increase your income. The first step for you as a beginner could be to apply coupons and discounts in your online store. This is done in a very easy way and can serve to encourage your potential customers to buy from you for the first time. (If you want to know about other strategies applicable to your ecommerce, don't miss our next post!).
How can I start my ecommerce?
If after reading the advantages that e-commerce offers you, you are already convinced to start your online business, here are the steps you should follow to get started:
If you will develop it on your own
- Find and buy your domain. This will be the name that your store will have and with which users will be able to find it. In other words, it will be your URL and it can end in .com or .com.mx. You can check domain availability and prices here
(If you don't know which type of domain is better: .com or .com.mx, we recommend this article.) - Get a Hosting plan. We recommend you do it at PaginaMx, as they have different reliable packages that will adapt to your needs. Many of them include a free domain! So if you have already checked the availability of yours, don't wait any longer.
- Install WordPress and WooCommerce. These two systems will save you a lot of time and are quite easy to use. You will be able to start selling almost immediately.
- Optimize your site. This will help your loading speed to be adequate and avoid possible “bounces” from your potential customers.
If you need an expert
- If you don't have the time or desire to create your own e-commerce, contact us! At FIGAND software we have a team of professional designers and programmers who will help you build your website, from searching for the domain to integrating payment methods, shipping systems, chats for customer communication and SEO optimization. In addition to this, we offer you a guarantee so that you can always rest assured that we will deliver the best product, with prices and plans that suit your needs.