In an increasingly digitized world, it's essential for brands to find innovative ways to connect with their audience both in the virtual space and the physical world. In this era of digital interactions, how can companies stand out and maintain a strong brand presence? The answer lies in the combination of physical products and digital strategies. In this marketing article, we'll explore how smart use of products like mugs, custom thermoses, and sublimated items like mousepads, t-shirts and caps can reinforce brand presence and redirect consumers to a digital location.

Mugs: Where Coffee Meets Brand

The customized mugs are a popular physical product that has proven to be a powerful tool for reinforcing brand presence. By incorporating a distinctive and appealing design alongside the company logo, these mugs become an effective way to keep the brand top of mind for customers. Additionally, QR codes can be added to the mugs to redirect consumers to the brand's official website or specific campaigns.

Custom Thermoses: A Companion for Keeping the Brand on the Move

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The custom thermoses are a practical and versatile accessory that provides an excellent opportunity to maintain brand presence on the go. They are ideal for those who carry beverages with them while traveling or going to work. By including relevant brand information and a direct link to social media or the website, users are encouraged to interact digitally while enjoying their favorite drinks.

Sublimated Items: Limitless Creativity

Sublimation is a printing technique that allows designs to be transferred onto a variety of items such as mugs,, thermoses,keychains, and more. This customization capability offers a unique opportunity to create exclusive and attractive products that showcase the brand. Incorporating QR codes into sublimated products can lead customers to a special landing page or exclusive promotion.

Mousepads: Brand Presence on the Desktop

Although we live in a digital age, many workers still use desktop computers. Customized mousepads provide an ideal opportunity to have a constant brand presence in customers' workplaces. By including a link to the brand's website or a specific app, mousepads become a digital gateway for consumers.

T-shirts and Caps: Fashion with a Branding Touch

Custom clothing, such as t-shirts and caps with the brand logo, not only creates a sense of belonging for customers but also increases brand visibility in public settings. By adding interactive elements that offer discounts or exclusive online content, digital engagement can be boosted, encouraging consumers to explore more about the brand on their mobile devices.

Integrating physical products into a robust marketing strategy is an effective way to reinforce brand presence and redirect customers to a digital location. The combination of creativity in design and interactivity through QR codes allows companies to enhance their presence in both worlds, offering a comprehensive and engaging experience for their customers. Thus, they ensure a more lasting and meaningful connection with their audience in the ever-changing landscape of digital marketing.

In the dynamic world of business, it's essential to identify the latest trends and innovations that are transforming the market. In this blog, we'll explore exciting trending products that are revolutionizing different sectors and offering lucrative investment opportunities. From cutting-edge technology to sustainable products and creative solutions, we'll discover how these innovations are changing the way we live, work, and interact. Get ready to learn about the most cutting-edge products and discover how they can influence your investment strategy.

01. Artificial Intelligence

Currently, artificial intelligence (AI) is having a significant impact on various aspects of our lives and society. This revolutionary technology, which allows machines to perform tasks that require human intelligence, is transforming numerous sectors and generating profound changes in how we live, work, and relate to each other.

One of the most notable impacts of AI is its ability to automate routine and repetitive tasks, freeing humans from monotonous activities and allowing them to focus on more creative and strategic activities. This has led to increased efficiency and productivity in various industries such as manufacturing, logistics, and customer service.

Investing in artificial intelligence (AI) can be an interesting strategy due to the growth and potential this technology offers. Here are some ways to consider investing in artificial intelligence:

1. Stocks of AI companies: You can invest in stocks of companies dedicated to the development and implementation of artificial intelligence. Recognized companies in the field of AI, such as Google, Microsoft, Amazon, and NVIDIA, offer opportunities to invest in their long-term growth and success.
2. AI investment funds: There are investment funds specialized in technology and, more specifically, in artificial intelligence. These funds group together different companies related to AI in their portfolio and allow investors to obtain diversified exposure to the sector.
3. AI Startups: AI startups are emerging in different areas and can offer early investment opportunities in innovative technologies. Researching and selecting promising startups in the field of AI can be a way of investing with high growth potential.

02. Kitchen Technology

The evolution of technology in kitchen appliances has been notable in recent decades, completely transforming the way we prepare our food. From basic appliances to smart and connected devices, technology has improved the efficiency, convenience, and quality of our culinary experiences.

One of the most significant advances has been the incorporation of connectivity and artificial intelligence into kitchen appliances. Now, we can find everything from refrigerators and ovens to coffee makers and smart blenders, capable of connecting to the internet and offering advanced functions. These devices allow for controlling and monitoring cooking and preparation processes from mobile devices, providing greater flexibility and convenience when cooking.

The evolution of technology in kitchen appliances has revolutionized the way we prepare our food, and vegetable cutters are no exception. These specialized devices have experienced significant improvements thanks to technology, transforming the way we cut and prepare our vegetables. Betterware vegetable cutters have been a boom in this field, bringing to the kitchen a much more attractive and fun way of cooking, as they do with their star product, the Betterware gira chopper, a tool that has gained popularity in recent times for its high quality and ease of cutting vegetables.

With technological advancements, professional vegetable cutters have emerged that streamline the cutting process and facilitate obtaining uniform and professional cuts.

One of the most outstanding advances is the incorporation of high-quality blades and durable materials in vegetable cutters. High-precision and resistance stainless steel blades ensure clean and precise cuts, without deforming or damaging the vegetables. Additionally, wear-resistant and easy-to-clean materials ensure a long service life of the device.

Investing in vegetable cutters can be an interesting option due to the growing demand for efficient and practical kitchen tools. Here are some ways you can consider investing in vegetable cutters:

1. Online sales and e-commerce: Consider investing in e-commerce platforms that offer a wide variety of vegetable cutters. As more people buy products online, especially kitchen utensils, investing in companies operating in the e-commerce field can be a lucrative option.
2. Distribution and retail sales: You can explore investment opportunities in companies dedicated to the distribution and retail sales of vegetable cutters. These companies may have a wide distribution network and establish relationships with manufacturers and retailers to bring products to market.

03. Virtual Reality

Currently, virtual reality has had a significant impact in various fields and has transformed the way we live, work, and entertain ourselves. One of the greatest advances in VR has been in the entertainment industry. Virtual reality video games have taken the gaming experience to a whole new level, providing complete immersion in virtual worlds and allowing players to interact more realistically with the environment and game characters.

In addition to entertainment, virtual reality has found applications in the medical and health industry. VR training simulators allow medical professionals to practice complex procedures in a safe and controlled environment. It has also been used in rehabilitation therapies, providing virtual experiences that help patients regain motor and cognitive skills.

Perhaps you might be interested in: What do I need to sell online?

In the field of education, virtual reality has improved the way certain concepts and skills are taught. Virtual environments allow students to explore and understand difficult topics more visually and practically. For example, architecture students can "walk" through a virtual building before it is constructed, or medical students can perform virtual dissections to learn about human anatomy. Due to its increasing popularity, investing in virtual reality is an idea to consider.

If you don't have hosting or a domain yet, try paginaMx! A Mexican provider offering hosting options, domains, professional emails, and much more.

Do you have a website built on WordPress and don't know how to install custom fonts? Have you noticed that the available fonts don't suit your taste? Using custom fonts different from the default ones is easier than you think! Here are two ways to do it:

01. PLUGINS

Use Any Font

This plugin allows you to upload fonts directly from your computer and supports formats like ttf, otf, eot, woff, svg, dfont, and suit. It works with major browsers such as Edge, Firefox, Chrome, Safari, Opera, and others. Font loading time is good since they are hosted directly on your site.

Easy Google Fonts

This plugin loads fonts directly from the Google Fonts database. This means: Google Fonts. Esto significa que:

• The font doesn't need to be on your computer; it must be in the Google Fonts repository to load.
• It has 915 font types in its database.
• It has a system that allows you to suggest similar fonts if the one you need isn't available.
• Fonts will load from Google's server, so they won't take up space on your server.
• You won't have compatibility issues between browsers.

WP Google Fonts

This plugin allows you to add fonts from the Google Fonts repository with a limit of up to 6 per page. This is because an excess of fonts can slow down your page and make it look bad.

02. Insert with CSS:

If you have the font installed on your computer or downloaded in your files, you can upload it to the server via FTP and then link it with CSS. You'll need to use a tool that converts your file to all compatible font formats so that all browsers can read it.

You can do this from “Generator” de Font Squirrel.

• Now, upload the font via FTP with all its extensions to an existing directory or create one, for example, a folder called "fonts" in the root of the WordPress installation.

• Edit the style sheet of your active theme:

In this example, "tufuente" will be replaced by the name of the font you upload. The src and url should be replaced by the path where your files were uploaded. In our example, the "fonts" folder in the WordPress root.

Now just use it. For example, if you want to assign it to titles:

And if the titles already have a different font assigned, or you're looking for the line and replace it, or you add !important to give priority to your modification:

Download Fonts!

If you're not sure where to download your favorite fonts, here's a list of websites where you'll find almost unlimited fonts of any style:

• MyFonts
• dafonts
• Font Squirrel
• fonts
• 1001freefonts
• Google Web Fonts

If you are thinking about starting to sell online, you may feel a little disoriented and unsure of what you need to do to start the project. It is true that it can be a little complicated to go from a physical store to a virtual one, but we will help you lay the foundations, starting from two main branches:

01. Logistics

First of all, let's think about the organization and operational part of your business. To do this, the following must be taken into account:

• Products It almost seems like a very obvious part, but you must be very clear about what products you will sell and under what category they will be organized. For example, if your store is electronics, it could be organized like this: Cell phones, Computers, televisions, etc., and within these main branches the specific products and brands would be broken down. This will help you a lot when you start entering all your information, as it will take less time and you will do it in a very organized way.
• Prices. Another thing that seems very basic but is often forgotten is the final price of the products. You should think about this before entering your figures: Do these amounts already include VAT? Are shipping costs covered?
• Shipping Related to the previous point, you must think about how and with what packages you will make your shipments. Additionally, see the prices that each one handles and analyze the most profitable one for you, according to the volume of your deliveries.
• Payment methods. Something almost as important are the payment methods you will have. Will you accept bank transfers? Payments by Paypal? OXXO? Convenience stores?

02. Technology

Within the technological aspects, we recommend that you review the following:

• Hosting and domain Is the domain you want for your store available for purchase? Remember that if you can't get the .com you could try a .com.mx or simply .mx extension, depending on your preferences.

You might be interested: .com or .mx domain, which one is best for me?

• Design. Once you have the domain and hosting secured, the second part is to think about the web design. How do you want your store to look? Something minimalist or very colorful? You can search for references on Google or with your competitors.
• Web design. If you don't have programming knowledge, you could start looking for companies that offer web construction services. Usually they themselves will offer you complete hosting + domain + design + development services, so it would be worth quoting so that they can carry out your project without major complications.
• Renovations. One last thing to keep in mind, but no less important, is the annual domain and web hosting renewals, since if you do not do them, your site will be suspended.

If you don't have hosting or a domain yet, try paginaMx! A Mexican provider offering hosting options, domains, professional emails, and much more.

Have you ever seen or heard of subdomains? Surely while browsing the Internet you have come across one or another, but you have not realized it. Here we explain a little about what they are and how to identify them:

What is a subdomain?

A subdomain is an extension of your domain name. This is used to organize different sections of your page and works independently of it. Let's take a very practical example:

Your original domain is figand.net, on this site you offer different services such as websites and online stores. If you want to include very extensive content about any of these services, it may be best to create a subdomain for each one. In that case, your subdomains would be: ecommerce.figand.net and paginasweb.figand.net, simple, right?

Why should I use a subdomain?

Although a subdomain is part of your main site, it is considered a separate entity by search engines. That is, subdomains are taken as individual sites by Google and can help you improve the SEO of specific services.

In addition to this, there are companies that need certain sections of their website to have completely different designs from the rest, due to the nature of the information they contain. In this case, a subdomain is the perfect choice for this.

Advantages of using subdomains

• The main advantage of having a subdomain is that you can organize different sections totally different from your website, we have already explained in the upper points of this article.
• You avoid saturation on your main site. As you may have already realized, the more information and sections you add to your main site, the more tedious (and perhaps even confusing) it becomes to find specific data. Separating resources by subdomains can help you simplify navigation between tabs and improve the user experience.
• You don't need to pay to create subdomains. When you purchase your domain, creating subdomains is free and unlimited!
• SEO. Since a subdomain is viewed as a separate page, you can rank it for specific keywords for your services.
• Serve different areas. With subdomains you can separate your services and products according to geographic areas, if that is what you need.

What do I need to have to create subdomains?

1. The first thing you need is to get a hosting provider and buy your web domain.
2. Once you have made the purchase, you must enter your hosting control panel and go to the “domains or subdomains” section (depending on your provider).
3. There you will see the options that allow you to create subdomains, they are normally very descriptive and do not require extensive knowledge, try to choose short and specific names for your new sites.
4. Done! This will take you less than 5 minutes.

If you don't have hosting or a domain yet, try paginaMx! A Mexican provider offering hosting options, domains, professional emails, and much more.

Do you have a website and have you noticed that web browsers register it as an unsafe site? This is mainly because, for some time now, Google has been starting to display a message on pages that do not have a security certificate. Therefore, the connection between your computer and the server where the page is hosted is not encrypted.

Or in other words, there is no installed SSL security certificate on the server. Here we tell you a little more about it:

1. What is a security certificate?

A security certificate, or SSL certificate (Secure Sockets Layer), is a security standard that allows the transfer of encrypted data between a browser and a web server. This certificate is used globally by millions of companies and individuals to reduce the risk of theft and manipulation of confidential information.

2. What functions does the security certificate or SSL have?

In short, an SSL certificate allows you to:

• Authenticate the identity of the website, guaranteeing visitors that they are not on a fake site.
• Encrypt the transmitted information.
• Activate the HTTPS protocol on a website.

3. What is the HTTPS protocol?

You've probably noticed that website addresses these days include “https://” at the beginning of each of them, right? This indicates that the websites have a system that allows the information between your computer and the site to travel in encrypted form.

This security protocol ensures that no one can intercept the information you send and receive from a website to your computer. So your information is always safe.

4. Are there various types of SSL certificates?

Yes, there are different types of SSL certificates, depending on the number of domain names or subdomains you have, for example:

• Unique SSL Certificate: Secure a domain name.
• SSL certificate Comodín: This certificate protects one domain name and an unlimited number of its subdomains.
• Multidomain SSL Certificate: Used to protect multiple domain names.

5. What type of pages need an SSL certificate?

The most ideal is for any website to have a security certificate, however, it is of utmost importance for any company or individual that has a site where they request, receive, store or display confidential information. For example:

• Login information (usernames and passwords).
• Financial information (credit card numbers, bank accounts).
• Personal data (names, addresses, dates of birth).
• Legal documents and contracts.
• Customer lists.

** Something important that you should keep in mind, regardless of whether your site requires personal data or not, is that the message displayed by Google about a site that is not secure can affect the behavior of your visitors, and this, in turn , can affect your positioning in search engines. For example, if people begin to interact less and less with your page because it is not secure, Google will detect this and begin to leave you until the end of the results due to the high rate of “bounces” generated.

6. Do I have a way to know if my site is secure?

Yes. Of course there is and it's very simple! All you have to do is go to your website and check the top bar of the browser, right where your domain is displayed. There you will be able to see the name of your website, for example: www.sitio.com, pay close attention to the initial part of the address. If you have the lock icon and the “https”, congratulations! You have a safe place.

If your site is only http instead of https, then you do not have a security certificate.

7. My site is not secure, where do I get my certificate?

1. To obtain an SSL certificate you will have to pay a fixed annual cost to your hosting provider (the place where your website is hosted). They will then need to install the certificate. This may take approximately an hour.
2. Now you will have to adapt the website. This includes:
   • Enviar a todos los usuarios que entren en cualquier página de tu web a la nueva versión segura. (Es decir, la nueva dirección con https).
   • Revisar que todos tus enlaces y botones redirijan a tu dirección segura, en lugar de la dirección con http.
   • ¡Listo!

If you are looking for a web provider, try PaginaMx, a Mexican company where you can buy your domain + Cpanel + SSL Certificate, all in the same place and easily!

Surely at some point while browsing the Internet you have come across an advertisement that asked you to accept “Cookies” from a specific website, but do you know what this means?

Cookies are computer files sent by websites that are stored in our browser and that obtienen datos sobre nosotros. These files obtain information about the visitor of a website and use it, mainly, for Internet advertising, for example, to provide personalized advertisements. In other words, cookies have the function of “telling” brands and companies how we behave online.

Who is the owner of the Cookies?

These files can be generated by the website you are visiting and with the aim of personalizing the service it offers or the way in which it displays its data, to control site traffic, identify the login of its users, store content or allow the use of security elements, while others are generated by third-party websites (generally advertisers). Although, in reality, according to a report from the European Union, about 70% of the cookies that you will find while browsing the Internet are from companies that track information to offer personalized advertising.

What type of information do they collect?

Cookies can collect different types of information from each user, such as:

1. Email addresses and passwords
2. Our telephone number and address
3. IP adress
4. Your computer's operating system
5. Browser used
6. Previously visited pages

What types of cookies exist?

1. Session Cookie: It is only active while the user is browsing the website. When this exits, the information is deleted.

2. Persistent o Permanent Cookie: These are Cookies that remain saved even after leaving the website. The validity time will be that which the programmer believes is necessary. The visitor can delete them at any time they wish, by entering their browser settings.

3. Third-Party Cookies: Estas son las cookies de terceros, se utilizan para propósitos publicitarios.

4. Supercookie: It is a tracking Cookie that allows us to know all the user's movements on the web and is not stored on the computer. That is, it cannot be blocked or excluded. There are already some laws to prevent its operation, mainly because users did not agree with this improper data capture.

5. Zombie Cookie: It is a type of Cookie that is activated after being deleted.

6. Secure Cookie: To guarantee security, it only accepts HTTPS type connections.

7. Same-Site Cookie: Makes the servers only accept requests from the same website. This also serves computer security, protecting it from forced requests.

Should I be afraid of Cookies?

No, in reality these files do not create risks as a user, however, you should always be careful when using shared computers or those located in public places (such as libraries or an internet cafe). In this case, it is always recommended that you use incognito mode or delete cookies after using the computer.

Trending Topics are the most used words within a period of time on Twitter. These are trendy keywords or hashtags, topics that are trending and what is most talked about at a certain moment.

Trending topics are easy to locate on Twitter, since this platform has an algorithm that is responsible for highlighting in real time the terms that its users use. These trending topics can be very useful for generating content, achieving visibility, and providing important information or services to your users during key moments.  Here we tell you how:

Before starting

Although every day we can find a prominent topic on social networks, not all of them will be useful or relevant to your company or business because, surely, many of them will not be related to your commercial activities. That is why you must first take into account the following considerations:

The first steps

Research, research, research! The first thing you should take into account when integrating trending topics into your content is that without research, you will not advance as much as you could. As we mentioned before, Twitter is an easy, fast and simple way to locate trends, however, there are other tools that you can use for free. For example:

• Google Trends
• BuzzSumo
• Trendwatching.com

Make a list of words related to your business or industry and start looking to see what's trending for them! For example, if you have a flower shop, you could search for “flower arrangements”, “types of arrangements” and see what trends exist around those ideas.

Choosing the format

Once you find the desired information, the next thing is to plan your type of content: An image? A blog post? A video? You will decide all this depending on the data you have, for example, if you have descriptive and very detailed information about types of floral arrangements, you will probably want to write a detailed entry with images and characteristics of each of them, while, if you have little information, you can only make a simple and specific image to publish on your business's social networks.

Publicando en redes sociales

If you have already decided that you will use your trends for social networks, there are three points that you should take into account!

1. Interactions: One way to get the most out of your research is to generate interactions with your audience. This means that, at the beginning or end of your posts, you invite them to take some action with your page, for example: Share the information, leave a comment or tag someone.
2. Discussions: Don't forget to respond to your audience! If they leave you comments, feel free to reply to them and generate good chats or “discussions”. Of course, making sure to give your point of view in a respectful way, in order to establish a good relationship with your followers.
3. Hashtags: Don't forget to use hashtags that contain your keywords to reach a larger audience.

Finally!

Don't forget creativity when making content, remember that you can use the topics you have researched to:

• Make infographics
• Make videos
• Make blogs
• Collaborate with an expert or professional

If you want to know more about free tools for image or video creation and editing, check out this post

That's all! Now you can start creating trend-based content for your brand or business.

If you have a business that is just starting out or has moved online for the first time, you may be wondering: How do I get customers to trust my business to make my first sales? Here we leave you 5 tips of things with which to start building a good relationship with your potential clients:

1. List of products and/or services

Are you already clear about what you will sell or what services you will offer? Make a list of everything your business offers so that, once your customers ask, you always have in mind what you can and cannot offer, as well as the prices of each service.

This way you will always be able to provide your clients with a quick, concise and true response, your business will be based on truths instead of promises, and you will be able to deliver real results.

2. Ve un paso adelante

The vast majority of the time, people who contact you to obtain your products or services will ask you thousands of questions ranging from prices, payment methods and guarantees, to more technical aspects about what you offer. It is a very good idea that you make a section of F.A.Q on your website so that all these concerns can be answered immediately. (If you don't have a website, you can make a featured post on your Facebook page or featured stories on your Instagram profile).

3. Success stories

Once you've successfully completed your first sales, share the experience with others! Whether you make a small post about it on your social networks or include a section on your website for your clients' testimonials, this tool will help you a lot to gain the trust of your new visitors, while strengthening the relationship with your loyal customers.

4. Availability

Don't forget to provide the opening and closing hours of your business, as well as the telephone numbers and contact email so that you can communicate with customers who need it. Likewise, include your address (if you have a physical location) and keep an eye on your messages or calls.

5. Honesty and transparency

Despite being the last point, it is the most important thing to take into account, because as we had mentioned in the first point, clients will appreciate being sold a real service a thousand times more than unfinished promises. Don't be afraid to mention your limitations! Although of course, the goal is always to improve what we can offer with time and experience.

Do you know what social listening is and how it benefits you? According to studies carried out by Brandwatch, approximately 2.3 billion people are active on social networks, so more and more companies and brands are having a presence on platforms such as Facebook, Twitter, Instagram and others. That is why, once you have also joined these communities, social listening will become a very important part of your stay.

What is social listening?

Social Listening (or Social Media Listening) is a technique that allows companies and brands to know what is said or commented on social networks about themselves. Social listening allows you to track your brand on social networks, review mentions and observe what is happening around your business, what customers think and what they want to see implemented in terms of the services or products they offer. This is very useful to make changes and make strategic decisions that benefit the company.

However, this does not mean that social listening consists only of responding to customer comments or questions, but rather it requires analyzing the data obtained to implement changes or strategies in your sales method or marketing campaign.

Advantages of Social Listening

• Social listening offers information about what customers do, feel and expect from our brand or company.
• Helps to discover “feelings” and even trends.
• In addition to knowing what users say about your own business, you will be able obtain information from your competitors.
• Understand the consumer: Cómo se comporta y qué es lo que piensa sobre nosotros.
• Anticipate strategies by obtaining information in real time.
• Detect faults in products or services.
• Manage the Online Reputation of our business.
• Monitor the competition to innovate and offer what they need first.
•  Identify new clients.