Covid-19 or Coronavirus is a new respiratory disease that has already been declared a pandemic by the World Health Organization (WHO). It has caused infections and deaths in different countries, which is why it is extremely important to try to contain it and prevent further infections as much as possible.

If you still don't know exactly what Covid-19 is or how it works, here's a brief explanation: This virus is transmitted from person to person through droplets of saliva that are expelled when coughing, shaking hands with someone infected or touching an object or surface contaminated by the virus and then touching your mouth, nose or eyes before washing your hands and produces symptoms such as: Dry cough, fever, sneezing, headache, general malaise and, in more severe cases, difficulty breathing.

Authorities in different states in Mexico have already suspended classes at all educational levels to maintain a “safe distance” between people. However, what can we do when we are no longer students and belong to the labor sector?

You may also be interested in: Tools for working from home

Home Office: An alternative to reduce COVID-19 infections

Due to the easy transmission of this virus and the long incubation time it presents (approximately 2 weeks), public transport, public spaces, festivals, schools and work offices are the ideal places for transmissions to occur without anyone noticing.

In this way, a great recommendation is to start adopting and promoting home office, or remote work, to avoid or greatly reduce contact between people and thus have less chances of contagion. If you are not very familiar with this work scheme, here are some questions and answers that could help you:

Should I ask for permission to work from home?

Yes. An employee must always have permission from their direct supervisor or the company to work from home, otherwise they could stop receiving their salary based on the time they are missing.

Can I be required to report my health status while working from home?

Yes. Employers may require employees to submit to appropriate medical examinations at any time to ensure a healthy workplace and prevent contagious diseases.

Can I go out for a walk or do social activities during working hours?

No, the Home Office is a model of working from home, so working hours must be respected. It is not a vacation or free time for you to go to the movies or to the park.

Are all companies required to provide their employees with a home office?

Companies will only have to offer the option of working from home to their employees if the health authority of your city or state so decrees; otherwise, it is not mandatory to provide this option (although it is highly recommended).

Should I have contact with my boss even if I am working from home?

Yes, it is absolutely necessary that you stay in touch to provide progress, communicate what projects you are working on, or simply to let your boss know that you are focused on work and have not forgotten your responsibilities. You can communicate through video calls, emails or WhatsApp, depending on the choice of both.

How long will my work from home last?

At this time we still do not have a clear picture of how long the Coronavirus problem will last, however your employer will be the one to determine the time you must work remotely and the date on which you must return to your office.

A keyword, is the term or terms that users use when they do a search on the internet. and is one of the most important elements for the SEO of any website, since these words will be the ones that will attract anyone to our content.

Keywords can be divided into two main groups:

According to the objective:

They are defined by the objective that each person has when performing a search, they can be divided into:

1. Informative: They provide information on various topics, such as the weather, how to make a recipe, etc.
2. Transactional: Users make a transaction, such as a purchase or a download.
3. Navigational: The search focuses on a website, specifically. Por ejemplo: Youtube, Facebook, Intagram.

According to volume:

1. High search volume or “Head”: These are very broad searches with a high search volume and a lot of competition. For example, “dogs,” “cats,” “memes.”
2. Very general keywords, or Middle Tail: They are a bit more specific than “memes” or “dogs,” but still general. For example: “cheap cars,” “dog memes,” “shoes on sale.”
3. Long Tail Keywords: This type of keyword represents opportunities for your business, since they are specific searches that aim to complete a transaction. For example: “Buy cheap cars in Puebla”, “download 100 Years of Solitude in PDF”, etc.

What type of keyword should I use?

Using keywords with high search volume can be a good option if you are looking to attract a lot of people to your website, however, because they involve greater competition, they are not usually a good idea if you are just starting out and are not well positioned, as you can get lost in the sea of ​​Google results.

In this sense, a good option for you could be long tail keywords, since you will attract people who are really interested in what you offer, and that will give you a higher conversion rate. To make this clearer, we will give you an example: If you use a generic word like “new cell phones,” many people will enter your website looking for general information, to see the models that exist, or out of simple curiosity. On the other hand, if you use “buy new cell phones in Puebla,” the probability that a buyer will arrive and take action on your site is greater.

How do I choose keywords for my page?

1. Analyze your page and your competition. Competing with certain keywords is very difficult because they are highly saturated and dominated by very important pages or paid results.

2. Define your potential customers. Once you have a clear idea of ​​where your website stands in relation to the competition, think about who your potential customers are. What are they searching for and how do they do it?

3. Identify your long tail keywords. Find a series of longer, more descriptive keywords. Try to make them as attractive as possible to the potential customers you defined in the previous step. For example, if you are going to sell cell phones, use “new cell phones in Puebla.”

4. Use some of the tools available for choosing keywords. If you are interested in seeing what kind of keyword tools you can use, click on this link.

In conclusion

A keyword , is the term or terms that users use when they do a search on the internet. and is one of the most important elements for SEO (if you still don't know what SEO is, don't miss our next post) of any website. The type of results or pages that each person finds during their searches on Google will depend on the keywords they use. That is why, in order to attract the right audience and improve both your sales and your visibility, it is necessary to plan and monitor the keywords that you will use.

Have you ever wondered how to sell more on your website? If you offer services or products online, you can start with a simple step that doesn't require large monetary costs or advanced programming knowledge. We're talking about improving your customers' trust so they're more likely to make a purchase or take a specific action on your site.

Offers personalized communication

In traditional stores, when a customer arrives there is always a person dedicated to answering their questions and facilitating the sale, this is the same thing that we should simulate on a website to encourage our visitors. (According to a Survey conducted by IMShopping in 2009, customers want a person to be available to help them through the purchasing process, even if it's done digitally. One way to easily simulate this is by using a chat, since today, the most effective method of person-to-person communication is instant messaging. This is because people (and especially younger people) prefer a more casual and quick conversation that doesn't make them feel as involved as a phone call.

Companies are also using chats as new sales channels since many of them offer the opportunity to integrate emoticons, photos, videos and even files into your messages, thus not generating resistance and giving customers confidence.

How do online chats work?

Most online chats for websites offer the possibility of integrating several support people who can start a conversation with website visitors at a given time, or simply access various data of interest for each client (for example, the URL they are visiting, their IP, etc.).

When any of these clients write to the chat, the operator(s) will receive a notification in the administration panel and will be able to interact with them in real time. Chats can usually make sounds to give notifications, save responses, send files, photos or videos and can be managed from a computer or through a smartphone application, which makes them very practical to use from anywhere.

Another advantage of how chats work on websites is that you can program them to respond even when you are not there, providing 24/7 support.

Benefits of a chat on your website

1.  According to Total Retail, business owners who take the time to talk to their customers are 48% more likely to increase average purchase and three times more likely to retain customers.
2. Pre-made answers: Depending on the nature of the question, you can provide an answer and solution to your customer's problem.
3. Customer Satisfaction: You improve your customers' shopping experience, so they are more likely to return to your site and make another purchase, and you could even get recommendations from your customers to their friends and acquaintances.
4. Analytics: Most live chats have the ability to analyze and record the pages that have the most visits, giving you valuable information so that you can develop a sales strategy or make the best decisions that will help you sell better.
5. Speed ​​and Practicality: Using an instant messaging system will save you a lot of time between responses and you will be able to easily make a sale.
6. Automation: Most chats offer the option to automate your messages, so you don't need to be present 24/7 to be able to contact your customers.
7. “Triggers”: Depending on the chat you're using, you might even be able to "schedule events" that trigger specific actions. For example, you could program that if a customer visits the same page twice or selects a specific product, your chat will send them a special message prompting them to take action, ask a question, or complete their purchase.
8. Get valuable contact information: A live chat can collect valuable data from your site visitors, such as their phone number, email, and name. This will help you build a database of potential customers you can contact in the future.
9. Free and Premium Versions: Most chats offer a free version that you can upgrade if you need access to more advanced features.

In conclusion

Having an online chat on your website will help you talk to your site visitors at the exact moment they have questions, providing immediate assistance and answers. This will help you provide a 100% personalized experience and increase your chances of making sales. You can customize and manage them very easily and find them with free or premium versions.

If you are wondering how to sell more and which chats could help you, visit this link.

Backlinks are a very important part of SEO optimization for your website, as they help you achieve better visibility and higher rankings in search engines. These are links that point to your website from some other external page.

How do backlinks help me?

You may think that having a link pointing to your website is not very helpful, however, search engines always take into account the quality and quantity of pages that link to your website, giving you a better “reputation” the more you have. This, in turn, makes it possible for you to appear higher in search results and can even help you reach the top spot, if worked in conjunction with other SEO aspects.

This is possible because during the 90s, two Stanford students (Larry Page and Sergey Brin) devised a plan to have a better search engine, which would not be fooled by website owners using false or massive keywords, but by the popularity of each one.

Basically: If many websites link to a specific one, it is because it must be very interesting, useful to the community, or contain valuable information.

How else do backlinks benefit me?

1. Improve your Ranking organically

As we have already mentioned, by having different websites pointing to your page, Google will give you more visibility and importance, since it considers that your content is relevant and useful to the community.

2. Faster indexing
Backlinks help search engine robots discover your site and crawl it effectively. If you have a website that is new, having backlinks will help you get discovered and indexed faster.

3. Referral traffic
Referral traffic is simply a visit that comes to you through another website. This type of visitor can increase your income because they are more likely to buy your services or products than a person who finds you by chance.

So I just need to link to a lot of websites?

You can get a lot of links from other websites that some people may know about and that will help your site's reputation, however, if you get some links from pages with a good reputation and high relevance, that will boost your own site quite a bit. In this case Google applies the rule of “Quality is better than quantity.” In the same way, it will not work, it will not work to point to your website many times from the same place..

Good backlinks and bad backlinks

• Good backlinks: These are links from prestigious websites with a high reputation. They improve your conversion rates and have benefits for your SEO. To get them, it takes time and dedication, as well as learning certain tips and backlink building strategies that you can find here.
• Bad backlinks: If you have received a large number of links in a very short period of time, Google will identify that these links have been generated artificially and you could be penalized.

In conclusion

Backlinks are links that point to your website from some other external page, giving it authority in the eyes of Google, so having a good backlink strategy will help your site gain reputation, visibility and positioning in search results, however it is a task that will require time and constant effort.

What is an e-commerce, why and how should I create mine? E-commerce, also known as “online store” or “electronic commerce” in Spanish, is a method of buying and selling goods, products or services over the Internet. It is a system that allows you to sell using an Internet connection as a medium.

This method of sale has become very popular among customers around the world due to the rise of the Internet and the growing willingness to buy or make transactions online, as well as the advantages that this model offers to both sellers and buyers. Here we will tell you a little about them:

Advantages of Ecommerce or Online Store

1. ¡You will have more clients! This is because thousands of people in your area, city, country and even the world have an internet connection, so the possibility of selling your products increases exponentially. In the same way, you can receive payments instantly thanks to payment systems such as Paypal or transfers using credit and debit cards.
2. 24 hour availability: Unlike a conventional store, an e-commerce does not have opening or closing hours. Instead, it is open and functioning 24 hours a day, 7 days a week. And the best part? You don't have to keep an eye on it all the time! This is because most of its processes are automated.
3. You save money: You don't need to pay rent when your store is online, so you'll save a good amount of money with this type of business.
4. More sales: Your product sales will increase because you will be able to reach a much larger audience without having to make a great effort and without spending as much money as you would with a traditional business.
5. Scalability: The number of customers you can sell to at the same time will increase; in a physical store or business there is always a limit to the number of customers you can serve, while in an e-commerce, the system can process several users at the same time without any problem.
6. Versatility: An e-commerce allows you to make and implement different sales strategies to increase your income. The first step for you as a beginner could be to apply coupons and discounts in your online store. This is done in a very easy way and can serve to encourage your potential customers to buy from you for the first time. (If you want to know about other strategies applicable to your ecommerce, don't miss our next post!).

How can I start my ecommerce?

If after reading the advantages that e-commerce offers you, you are already convinced to start your online business, here are the steps you should follow to get started:

If you will develop it on your own

1. Find and buy your domain. This will be the name that your store will have and with which users will be able to find it. In other words, it will be your URL and it can end in .com or .com.mx. You can check domain availability and prices here
   (If you don't know which type of domain is better: .com or .com.mx, we recommend this article.)
2. Get a Hosting plan. We recommend you do it at PaginaMx, as they have different reliable packages that will adapt to your needs. Many of them include a free domain! So if you have already checked the availability of yours, don't wait any longer.
3. Install WordPress and WooCommerce. These two systems will save you a lot of time and are quite easy to use. You will be able to start selling almost immediately.
4. Optimize your site. This will help your loading speed to be adequate and avoid possible “bounces” from your potential customers.

If you need an expert

1. If you don't have the time or desire to create your own e-commerce, contact us! At FIGAND software we have a team of professional designers and programmers who will help you build your website, from searching for the domain to integrating payment methods, shipping systems, chats for customer communication and SEO optimization. In addition to this, we offer you a guarantee so that you can always rest assured that we will deliver the best product, with prices and plans that suit your needs.

Do you want to know how to make your website load faster? The loading time of a web page is the time it takes for your site to download and display all the content within your browser (Chrome, Safari, Explorer, etc.). This means that the higher our loading speed, the higher the chances of visitors leaving your site. Or in other words: The longer it takes for your page to load, the more likely people are to get bored of waiting and move on to your competition.

What is the ideal charging time?

In recent years, when time is more valuable than money and people's patience for surfing the Internet is increasingly less due to the rapid availability of information, loading speed is of vital importance, but what is the ideal time?

According to research by Kissmetrics, 40% of visitors abandon pages that take more than 3 seconds to load and every 1 second more in the website loading time reduces conversions by 7%, this applies to both versions: Computer and mobile. Since,  Web Performance Today85% of mobile users expect a page to load at least as fast as on a computer.

How do I diagnose my page?

There are currently several free tools that can be used to measure the loading time of a page. These tools also provide you with recommendations and actions that you can apply to improve your times. The most commonly used tools are:

1. GTmetrix

GTmetrix is considered one of the best and most complete tools for evaluating the loading time of a page and identifying areas for improvement. To use it, simply enter the GTmetrix website, insert the link of the page you want to analyze and generate the report.

It is recommended that you create an account (even if it is free) before starting the analysis, since this allows you to change the region where the test will be run, which browser and device will be used, what type of network, and other configuration possibilities.

2. Google Page Speed

PageSpeed Insights GTMetrix is ​​a tool that allows you to analyze the content and generate suggestions for the desktop and mobile versions of a page by entering a link. The way to use it is similar to GTMetrix, however the tool does not detail the page load time and does not indicate the number of requests to load the page, which is important data for the diagnosis. What we recommend you do is use this page first to correct your errors, and then run the analysis in GTMetrix to obtain a specific time.

What else should I know?

• Google looks at the loading speed of your website and penalizes slow pages, so your SEO positioning will be affected by this and you may appear lower and lower in the search results.
• Long loading times increase our bounce rates and generate fewer sales.
• You may want to use the best images for your website, however choosing high quality photos can slow down your website because they are too heavy.
• If you want to reduce the weight of your images you can use an online compressor like Tinypng 
• Your hosting provider will have an impact on your loading speed. Don't be fooled by providers with very low prices, as they often offer slow speeds. (Si quieres saber dónde adquirir un buen Hosting web, da clic aquí).
• If your site uses plugins, make sure you only have the necessary and important ones.

In conclusion

Don't forget to test your website using GTmetrix to see what loading speed it has, if it's more than 3 or 4 seconds (maximum), it's time to start optimizing your images and resources according to your results. Don't forget that you can do this from online pages or manually with Photoshop. If you also want to know how to improve your SEO 

Are you looking for a place to buy web domains? If you have already planned to buy your domain but you don't know if it is available or if you will find a safe and cheap option, don't worry! We leave you a list of five providers that may suit you:

1. Go Daddy

GoDaddy powers the world’s largest cloud platform dedicated to independent small businesses. With more than 19 million customers worldwide and more than 78 million domain names under management, GoDaddy is where people go to name their ideas, build a professional website, attract clients and manage their work.

2. Hostgator

HostGator acts as an authorized company by the national (NIC Mexico) and international (ICANN) registry authorities, which allows the chosen domain to be registered directly with the registry authority. The domain can be registered for 1 year, with the possibility of renewing it every period. An advantage is that they have support in Spanish.

3. WIX

With Wix you can receive a free domain when you upgrade your site through one of their annual plans. You have the option to use one of the most popular domain extensions, including .com, .org, .net, .info, or .biz.

4. PaginaMx

PáginaMx is a Mexican option that, like Wix, allows you to register your domain, create professional emails, hire a hosting service and also create your own website quickly and easily.

Are there free domains?

Yes, there are companies that offer free web domains, however it is not a good option. as it could disappear among the thousands of results as if by magic as search methods overlook free sites. In addition to this, it has the following disadvantages:

1. Data storage capacity is limited.
2. Little or almost no autonomy of your web pages.
3. You can't have a data platform that can help support your customers' or users' information at any given time.
4. Loss of information due to malfunction or collapse of neighboring pages.
5. The time in which it may be operational is uncertain.

If you still have doubts, don't forget to visit our entry:
.com or .mx domain, which one is best for me?