In the dynamic world of business, it's essential to identify the latest trends and innovations that are transforming the market. In this blog, we'll explore exciting trending products that are revolutionizing different sectors and offering lucrative investment opportunities. From cutting-edge technology to sustainable products and creative solutions, we'll discover how these innovations are changing the way we live, work, and interact. Get ready to learn about the most cutting-edge products and discover how they can influence your investment strategy.

01. Artificial Intelligence

Currently, artificial intelligence (AI) is having a significant impact on various aspects of our lives and society. This revolutionary technology, which allows machines to perform tasks that require human intelligence, is transforming numerous sectors and generating profound changes in how we live, work, and relate to each other.

One of the most notable impacts of AI is its ability to automate routine and repetitive tasks, freeing humans from monotonous activities and allowing them to focus on more creative and strategic activities. This has led to increased efficiency and productivity in various industries such as manufacturing, logistics, and customer service.

Investing in artificial intelligence (AI) can be an interesting strategy due to the growth and potential this technology offers. Here are some ways to consider investing in artificial intelligence:

1. Stocks of AI companies: You can invest in stocks of companies dedicated to the development and implementation of artificial intelligence. Recognized companies in the field of AI, such as Google, Microsoft, Amazon, and NVIDIA, offer opportunities to invest in their long-term growth and success.
2. AI investment funds: There are investment funds specialized in technology and, more specifically, in artificial intelligence. These funds group together different companies related to AI in their portfolio and allow investors to obtain diversified exposure to the sector.
3. AI Startups: AI startups are emerging in different areas and can offer early investment opportunities in innovative technologies. Researching and selecting promising startups in the field of AI can be a way of investing with high growth potential.

02. Kitchen Technology

The evolution of technology in kitchen appliances has been notable in recent decades, completely transforming the way we prepare our food. From basic appliances to smart and connected devices, technology has improved the efficiency, convenience, and quality of our culinary experiences.

One of the most significant advances has been the incorporation of connectivity and artificial intelligence into kitchen appliances. Now, we can find everything from refrigerators and ovens to coffee makers and smart blenders, capable of connecting to the internet and offering advanced functions. These devices allow for controlling and monitoring cooking and preparation processes from mobile devices, providing greater flexibility and convenience when cooking.

The evolution of technology in kitchen appliances has revolutionized the way we prepare our food, and vegetable cutters are no exception. These specialized devices have experienced significant improvements thanks to technology, transforming the way we cut and prepare our vegetables. Betterware vegetable cutters have been a boom in this field, bringing to the kitchen a much more attractive and fun way of cooking, as they do with their star product, the Betterware gira chopper, a tool that has gained popularity in recent times for its high quality and ease of cutting vegetables.

With technological advancements, professional vegetable cutters have emerged that streamline the cutting process and facilitate obtaining uniform and professional cuts.

One of the most outstanding advances is the incorporation of high-quality blades and durable materials in vegetable cutters. High-precision and resistance stainless steel blades ensure clean and precise cuts, without deforming or damaging the vegetables. Additionally, wear-resistant and easy-to-clean materials ensure a long service life of the device.

Investing in vegetable cutters can be an interesting option due to the growing demand for efficient and practical kitchen tools. Here are some ways you can consider investing in vegetable cutters:

1. Online sales and e-commerce: Consider investing in e-commerce platforms that offer a wide variety of vegetable cutters. As more people buy products online, especially kitchen utensils, investing in companies operating in the e-commerce field can be a lucrative option.
2. Distribution and retail sales: You can explore investment opportunities in companies dedicated to the distribution and retail sales of vegetable cutters. These companies may have a wide distribution network and establish relationships with manufacturers and retailers to bring products to market.

03. Virtual Reality

Currently, virtual reality has had a significant impact in various fields and has transformed the way we live, work, and entertain ourselves. One of the greatest advances in VR has been in the entertainment industry. Virtual reality video games have taken the gaming experience to a whole new level, providing complete immersion in virtual worlds and allowing players to interact more realistically with the environment and game characters.

In addition to entertainment, virtual reality has found applications in the medical and health industry. VR training simulators allow medical professionals to practice complex procedures in a safe and controlled environment. It has also been used in rehabilitation therapies, providing virtual experiences that help patients regain motor and cognitive skills.

Perhaps you might be interested in: What do I need to sell online?

In the field of education, virtual reality has improved the way certain concepts and skills are taught. Virtual environments allow students to explore and understand difficult topics more visually and practically. For example, architecture students can "walk" through a virtual building before it is constructed, or medical students can perform virtual dissections to learn about human anatomy. Due to its increasing popularity, investing in virtual reality is an idea to consider.

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If you are thinking about starting to sell online, you may feel a little disoriented and unsure of what you need to do to start the project. It is true that it can be a little complicated to go from a physical store to a virtual one, but we will help you lay the foundations, starting from two main branches:

01. Logistics

First of all, let's think about the organization and operational part of your business. To do this, the following must be taken into account:

• Products It almost seems like a very obvious part, but you must be very clear about what products you will sell and under what category they will be organized. For example, if your store is electronics, it could be organized like this: Cell phones, Computers, televisions, etc., and within these main branches the specific products and brands would be broken down. This will help you a lot when you start entering all your information, as it will take less time and you will do it in a very organized way.
• Prices. Another thing that seems very basic but is often forgotten is the final price of the products. You should think about this before entering your figures: Do these amounts already include VAT? Are shipping costs covered?
• Shipping Related to the previous point, you must think about how and with what packages you will make your shipments. Additionally, see the prices that each one handles and analyze the most profitable one for you, according to the volume of your deliveries.
• Payment methods. Something almost as important are the payment methods you will have. Will you accept bank transfers? Payments by Paypal? OXXO? Convenience stores?

02. Technology

Within the technological aspects, we recommend that you review the following:

• Hosting and domain Is the domain you want for your store available for purchase? Remember that if you can't get the .com you could try a .com.mx or simply .mx extension, depending on your preferences.

You might be interested: .com or .mx domain, which one is best for me?

• Design. Once you have the domain and hosting secured, the second part is to think about the web design. How do you want your store to look? Something minimalist or very colorful? You can search for references on Google or with your competitors.
• Web design. If you don't have programming knowledge, you could start looking for companies that offer web construction services. Usually they themselves will offer you complete hosting + domain + design + development services, so it would be worth quoting so that they can carry out your project without major complications.
• Renovations. One last thing to keep in mind, but no less important, is the annual domain and web hosting renewals, since if you do not do them, your site will be suspended.

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Trending Topics are the most used words within a period of time on Twitter. These are trendy keywords or hashtags, topics that are trending and what is most talked about at a certain moment.

Trending topics are easy to locate on Twitter, since this platform has an algorithm that is responsible for highlighting in real time the terms that its users use. These trending topics can be very useful for generating content, achieving visibility, and providing important information or services to your users during key moments.  Here we tell you how:

Before starting

Although every day we can find a prominent topic on social networks, not all of them will be useful or relevant to your company or business because, surely, many of them will not be related to your commercial activities. That is why you must first take into account the following considerations:

The first steps

Research, research, research! The first thing you should take into account when integrating trending topics into your content is that without research, you will not advance as much as you could. As we mentioned before, Twitter is an easy, fast and simple way to locate trends, however, there are other tools that you can use for free. For example:

• Google Trends
• BuzzSumo
• Trendwatching.com

Make a list of words related to your business or industry and start looking to see what's trending for them! For example, if you have a flower shop, you could search for “flower arrangements”, “types of arrangements” and see what trends exist around those ideas.

Choosing the format

Once you find the desired information, the next thing is to plan your type of content: An image? A blog post? A video? You will decide all this depending on the data you have, for example, if you have descriptive and very detailed information about types of floral arrangements, you will probably want to write a detailed entry with images and characteristics of each of them, while, if you have little information, you can only make a simple and specific image to publish on your business's social networks.

Publicando en redes sociales

If you have already decided that you will use your trends for social networks, there are three points that you should take into account!

1. Interactions: One way to get the most out of your research is to generate interactions with your audience. This means that, at the beginning or end of your posts, you invite them to take some action with your page, for example: Share the information, leave a comment or tag someone.
2. Discussions: Don't forget to respond to your audience! If they leave you comments, feel free to reply to them and generate good chats or “discussions”. Of course, making sure to give your point of view in a respectful way, in order to establish a good relationship with your followers.
3. Hashtags: Don't forget to use hashtags that contain your keywords to reach a larger audience.

Finally!

Don't forget creativity when making content, remember that you can use the topics you have researched to:

• Make infographics
• Make videos
• Make blogs
• Collaborate with an expert or professional

If you want to know more about free tools for image or video creation and editing, check out this post

That's all! Now you can start creating trend-based content for your brand or business.

If you have a business that is just starting out or has moved online for the first time, you may be wondering: How do I get customers to trust my business to make my first sales? Here we leave you 5 tips of things with which to start building a good relationship with your potential clients:

1. List of products and/or services

Are you already clear about what you will sell or what services you will offer? Make a list of everything your business offers so that, once your customers ask, you always have in mind what you can and cannot offer, as well as the prices of each service.

This way you will always be able to provide your clients with a quick, concise and true response, your business will be based on truths instead of promises, and you will be able to deliver real results.

2. Ve un paso adelante

The vast majority of the time, people who contact you to obtain your products or services will ask you thousands of questions ranging from prices, payment methods and guarantees, to more technical aspects about what you offer. It is a very good idea that you make a section of F.A.Q on your website so that all these concerns can be answered immediately. (If you don't have a website, you can make a featured post on your Facebook page or featured stories on your Instagram profile).

3. Success stories

Once you've successfully completed your first sales, share the experience with others! Whether you make a small post about it on your social networks or include a section on your website for your clients' testimonials, this tool will help you a lot to gain the trust of your new visitors, while strengthening the relationship with your loyal customers.

4. Availability

Don't forget to provide the opening and closing hours of your business, as well as the telephone numbers and contact email so that you can communicate with customers who need it. Likewise, include your address (if you have a physical location) and keep an eye on your messages or calls.

5. Honesty and transparency

Despite being the last point, it is the most important thing to take into account, because as we had mentioned in the first point, clients will appreciate being sold a real service a thousand times more than unfinished promises. Don't be afraid to mention your limitations! Although of course, the goal is always to improve what we can offer with time and experience.

Do you know what social listening is and how it benefits you? According to studies carried out by Brandwatch, approximately 2.3 billion people are active on social networks, so more and more companies and brands are having a presence on platforms such as Facebook, Twitter, Instagram and others. That is why, once you have also joined these communities, social listening will become a very important part of your stay.

What is social listening?

Social Listening (or Social Media Listening) is a technique that allows companies and brands to know what is said or commented on social networks about themselves. Social listening allows you to track your brand on social networks, review mentions and observe what is happening around your business, what customers think and what they want to see implemented in terms of the services or products they offer. This is very useful to make changes and make strategic decisions that benefit the company.

However, this does not mean that social listening consists only of responding to customer comments or questions, but rather it requires analyzing the data obtained to implement changes or strategies in your sales method or marketing campaign.

Advantages of Social Listening

• Social listening offers information about what customers do, feel and expect from our brand or company.
• Helps to discover “feelings” and even trends.
• In addition to knowing what users say about your own business, you will be able obtain information from your competitors.
• Understand the consumer: Cómo se comporta y qué es lo que piensa sobre nosotros.
• Anticipate strategies by obtaining information in real time.
• Detect faults in products or services.
• Manage the Online Reputation of our business.
• Monitor the competition to innovate and offer what they need first.
•  Identify new clients.

With approximately 3.03 billion of active users on social networks, it is not surprising that brands and companies want to be increasingly present on different social platforms to gain brand awareness and presence, traffic to their web pages, more potential customers, better conversion rates , and even better customer service.

This is why Facebook, YouTube, Instagram, Twitter and other platforms are increasingly attractive business channels for both large companies and small entrepreneurs. Below we will leave you a list of the most popular networks with the most users so you can choose the one that best suits your needs:

01. Facebook

As you can see in the table above, in January of this year (2020), Facebook recorded approximately 2,449 million active users, so whether you have a small business that is just starting or a more established company, Facebook is a platform on which you must have a presence no matter what.

• It is the largest and most popular social network in the world.
• It has free and paid features to promote ads and businesses.
• It is constantly updated, adding functions and sections that help your brand.
• It has statistics on pages and ads so you can make the best decisions when promoting your services.

02. Twitter

A diferencia de Facebook, Twitter tiene un crecimiento más lento, sin embargo cuenta con más 339 millones de usuarios activos en un mes.  La fortaleza de Twitter es su información en tiempo real y su inmediatez.

• Twitter has news and information in real time.
• For this reason, Twitter usually becomes in the official brand information medium.
• Twitter allows you to do 'social listening' through it.
• It is one of the fastest and simplest ways to directly reach potential customers.
• You will be able to review the topics that are trending to use them to your advantage.
• It has analytics and ad options, just like Facebook.

03. Instagram

Instagram is a social network for sharing photos and videos, as well as stories, small “polls” and other complements that it has been implementing in recent years. Approximately 40 billion photos have been shared through this platform. Unlike Facebook, Instagram does not allow you to generate traffic to a website with publications, however, it is the fastest growing social network and you should include it to start making your brand known.

• Instagram is perfect for communicating visual messages.
• Instagram users interact with brands 10 times more than on Facebook and 84 times more than on Twitter.
• Using hashtags will make you gain visibility.
• The “business account” option gives you statistics about your account.
• You can promote yourself with paid ads just like on Facebook and Twitter.

04. Youtube

YouTube is the number one place to upload and share videos, as well as one of the most popular websites in the world. It has a wide variety of content and is perfect both for normal users who want to share a little of their daily life, and for companies and businesses that generate visual content about their facilities, their services or their promotions. It is estimated that more than 1.3 billion people currently use YouTube.

• People increasingly prefer YouTube more than television.
• 62% of youth and 51% of adults over 35 said they were likely to take action after watching YouTube ads.
• There are several options to segment your content, making it reach those who interest you most.
• Like the other networks mentioned, YoTube allows you to create ads and offers ways to measure and analyze the performance of your ads.

And you, which social network will you use for your business?

Use these simple tricks to improve your store if you are already selling online!

01. Simplify your URLs

Always have links that are descriptive and simple, for example, if you sell a small cardboard box, make sure your link is small-cardboard-box, instead of /fca&je%rs/chi30&&chi_%ds, as this will affect both: Your credibility with customers and your SEO.

02. Write good titles and descriptions

Just like your links, your product titles should describe what the product is about, without making it too boring. The description should include a brief summary of your product's best features, as well as its most important aspects or components, including keywords. Always be honest and keep your text realistic, to avoid conflicts with your buyers.

03. Include positive comments

Allow feedback from buyers, this will help you build trust and sell more.

04. Use high quality images

Make sure to always include the best photos of your product, remember that a picture is worth a thousand words! Use medium or large sized images, always show different angles of your product, and if you have several colors or models available, don't forget to add them to the gallery.

05. Include your social networks

Don't forget to add buttons or links to your social networks! Remember that platforms like Facebook, Twitter or Instagram are an excellent way to get closer to your customers and potential buyers on the Internet, thus making it easier for them to get to know your brand and build a bond of trust with it.

Social media marketing (SMM) is the process of creating and sharing content for different social platforms, taking into account specific objectives for brands or businesses. These objectives are very varied, since each person could seek to generate interaction (likes or comments), get followers, gain visibility or increase the traffic that reaches their website, and even generate sales.

Social media marketing encompasses all the activities and measures used on social media to generate business opportunities and customer loyalty.

Types of social media marketing

• Proactive marketing: It involves creating and distributing both proprietary and user-generated content to achieve objectives. This type of SMM requires the use of resources and budget, as well as the integration of various channels to increase content reach.
• Passive marketing: External content is used to achieve objectives. Activity is measured and an evaluation of user activities is conducted in order to make operational or strategic decisions.

Benefits of social media marketing

• Reputation and authority: Advertising campaigns, as well as posts made on social networks, serve to create a positive brand image and reputation.
• Interest groups: Thanks to social media, it's possible to create groups where different users with a genuine interest in the product (or service) you offer can gather.
• Direct contact: It's easier for customers to get in touch with businesses through messages, posts, or comments on posts. Social media offers an opportunity for closeness that not many other mediums offer.
• Traffic: Social media is a great way to drive visitors to your website.
• Sales: As surprising as it may seem, social media represents a great medium for selling products or services.
• Viral Marketing: Your content can go viral and be shared by many users, giving you a great reach.
• SEO: Profiles on Twitter and Facebook are often indexed by search engines and may be displayed first in the search results. Interaction on your page will make it appear more easily in the search engine.

Advantages of SMM

• One of its main advantages is that most of the services it offers are free (except for paid advertisements). Therefore, spreading any message through posts, links, images, or videos is really easy, fast, and effective.
• You don't need to invest capital to start publishing or spreading messages.
• Most people spend more than half of their time on social media, so being active on Facebook, Twitter or Instagram is a great opportunity to be discovered.
• You can make offers in real time, and interact in real time with people interested in them.
• You will have unlimited interactions with your followers.

Now that you know this, what are you waiting for to create your business profiles on social networks?

If you find yourself working from home due to the Coronavirus issue, you probably want to make the entire office-home transition process easier, since the difference in the work environment could be detrimental to us if we are people who are a bit distracted or who are not used to having a good order in the tasks of each project.

But don't worry! Here is a list of free tools you can use to stay organized, focused on your daily tasks, and free from chaos:

1. Evernote

Evernote helps you capture and prioritize ideas, projects, and to-do lists, so nothing falls through the cracks. With Evernote, you can manage large projects or personal tasks, capture ideas in notes, images, or voice files, and save reminders.

The advantage of Evernote is that you can access your information from any device, even without an internet connection, and create a free or business account, depending on your needs.

2. Slack

Slack is a tool that allows you to work together with your team in a space organized by spaces called channels where you can chat in real time, exchange files, assign tasks, and much more. Thanks to this, teams that work remotely will maintain productivity no matter where they work from.

Meet deadlines, review documents, make approvals, and more.

3. Asana

Asana is the work management platform teams use to stay focused on the goals, projects, and daily tasks that grow their business. Plan and structure your work or the work of your team members. Set priorities and deadlines. Share details and assign tasks. All in one place.

In addition to this, Asana allows you to follow your team's projects and tasks at all stages. Know the status of the work and guide everyone towards the same goals.

4. Franz

Franz is a desktop app where you can sync your accounts from up to 65 different services (although in the free version you can only use 3), including many services like WhatsApp, Skype, Slack, Roundcube and more. This app is actually a place where you can gather your most used services to access them from the same place, avoiding having to open a thousand tabs in your browser.

If you need apps for video calls or video conferences, check out this article.

Covid-19 or Coronavirus is a new respiratory disease that has already been declared a pandemic by the World Health Organization (WHO). It has caused infections and deaths in different countries, which is why it is extremely important to try to contain it and prevent further infections as much as possible.

If you still don't know exactly what Covid-19 is or how it works, here's a brief explanation: This virus is transmitted from person to person through droplets of saliva that are expelled when coughing, shaking hands with someone infected or touching an object or surface contaminated by the virus and then touching your mouth, nose or eyes before washing your hands and produces symptoms such as: Dry cough, fever, sneezing, headache, general malaise and, in more severe cases, difficulty breathing.

Authorities in different states in Mexico have already suspended classes at all educational levels to maintain a “safe distance” between people. However, what can we do when we are no longer students and belong to the labor sector?

You may also be interested in: Tools for working from home

Home Office: An alternative to reduce COVID-19 infections

Due to the easy transmission of this virus and the long incubation time it presents (approximately 2 weeks), public transport, public spaces, festivals, schools and work offices are the ideal places for transmissions to occur without anyone noticing.

In this way, a great recommendation is to start adopting and promoting home office, or remote work, to avoid or greatly reduce contact between people and thus have less chances of contagion. If you are not very familiar with this work scheme, here are some questions and answers that could help you:

Should I ask for permission to work from home?

Yes. An employee must always have permission from their direct supervisor or the company to work from home, otherwise they could stop receiving their salary based on the time they are missing.

Can I be required to report my health status while working from home?

Yes. Employers may require employees to submit to appropriate medical examinations at any time to ensure a healthy workplace and prevent contagious diseases.

Can I go out for a walk or do social activities during working hours?

No, the Home Office is a model of working from home, so working hours must be respected. It is not a vacation or free time for you to go to the movies or to the park.

Are all companies required to provide their employees with a home office?

Companies will only have to offer the option of working from home to their employees if the health authority of your city or state so decrees; otherwise, it is not mandatory to provide this option (although it is highly recommended).

Should I have contact with my boss even if I am working from home?

Yes, it is absolutely necessary that you stay in touch to provide progress, communicate what projects you are working on, or simply to let your boss know that you are focused on work and have not forgotten your responsibilities. You can communicate through video calls, emails or WhatsApp, depending on the choice of both.

How long will my work from home last?

At this time we still do not have a clear picture of how long the Coronavirus problem will last, however your employer will be the one to determine the time you must work remotely and the date on which you must return to your office.