Trending Topics are the most used words within a period of time on Twitter. These are trendy keywords or hashtags, topics that are trending and what is most talked about at a certain moment.

Trending topics are easy to locate on Twitter, since this platform has an algorithm that is responsible for highlighting in real time the terms that its users use. These trending topics can be very useful for generating content, achieving visibility, and providing important information or services to your users during key moments.  Here we tell you how:

Before starting

Although every day we can find a prominent topic on social networks, not all of them will be useful or relevant to your company or business because, surely, many of them will not be related to your commercial activities. That is why you must first take into account the following considerations:

The first steps

Research, research, research! The first thing you should take into account when integrating trending topics into your content is that without research, you will not advance as much as you could. As we mentioned before, Twitter is an easy, fast and simple way to locate trends, however, there are other tools that you can use for free. For example:

• Google Trends
• BuzzSumo
• Trendwatching.com

Make a list of words related to your business or industry and start looking to see what's trending for them! For example, if you have a flower shop, you could search for “flower arrangements”, “types of arrangements” and see what trends exist around those ideas.

Choosing the format

Once you find the desired information, the next thing is to plan your type of content: An image? A blog post? A video? You will decide all this depending on the data you have, for example, if you have descriptive and very detailed information about types of floral arrangements, you will probably want to write a detailed entry with images and characteristics of each of them, while, if you have little information, you can only make a simple and specific image to publish on your business's social networks.

Publicando en redes sociales

If you have already decided that you will use your trends for social networks, there are three points that you should take into account!

1. Interactions: One way to get the most out of your research is to generate interactions with your audience. This means that, at the beginning or end of your posts, you invite them to take some action with your page, for example: Share the information, leave a comment or tag someone.
2. Discussions: Don't forget to respond to your audience! If they leave you comments, feel free to reply to them and generate good chats or “discussions”. Of course, making sure to give your point of view in a respectful way, in order to establish a good relationship with your followers.
3. Hashtags: Don't forget to use hashtags that contain your keywords to reach a larger audience.

Finally!

Don't forget creativity when making content, remember that you can use the topics you have researched to:

• Make infographics
• Make videos
• Make blogs
• Collaborate with an expert or professional

If you want to know more about free tools for image or video creation and editing, check out this post

That's all! Now you can start creating trend-based content for your brand or business.

If you have a business that is just starting out or has moved online for the first time, you may be wondering: How do I get customers to trust my business to make my first sales? Here we leave you 5 tips of things with which to start building a good relationship with your potential clients:

1. List of products and/or services

Are you already clear about what you will sell or what services you will offer? Make a list of everything your business offers so that, once your customers ask, you always have in mind what you can and cannot offer, as well as the prices of each service.

This way you will always be able to provide your clients with a quick, concise and true response, your business will be based on truths instead of promises, and you will be able to deliver real results.

2. Ve un paso adelante

The vast majority of the time, people who contact you to obtain your products or services will ask you thousands of questions ranging from prices, payment methods and guarantees, to more technical aspects about what you offer. It is a very good idea that you make a section of F.A.Q on your website so that all these concerns can be answered immediately. (If you don't have a website, you can make a featured post on your Facebook page or featured stories on your Instagram profile).

3. Success stories

Once you've successfully completed your first sales, share the experience with others! Whether you make a small post about it on your social networks or include a section on your website for your clients' testimonials, this tool will help you a lot to gain the trust of your new visitors, while strengthening the relationship with your loyal customers.

4. Availability

Don't forget to provide the opening and closing hours of your business, as well as the telephone numbers and contact email so that you can communicate with customers who need it. Likewise, include your address (if you have a physical location) and keep an eye on your messages or calls.

5. Honesty and transparency

Despite being the last point, it is the most important thing to take into account, because as we had mentioned in the first point, clients will appreciate being sold a real service a thousand times more than unfinished promises. Don't be afraid to mention your limitations! Although of course, the goal is always to improve what we can offer with time and experience.

Do you know what social listening is and how it benefits you? According to studies carried out by Brandwatch, approximately 2.3 billion people are active on social networks, so more and more companies and brands are having a presence on platforms such as Facebook, Twitter, Instagram and others. That is why, once you have also joined these communities, social listening will become a very important part of your stay.

What is social listening?

Social Listening (or Social Media Listening) is a technique that allows companies and brands to know what is said or commented on social networks about themselves. Social listening allows you to track your brand on social networks, review mentions and observe what is happening around your business, what customers think and what they want to see implemented in terms of the services or products they offer. This is very useful to make changes and make strategic decisions that benefit the company.

However, this does not mean that social listening consists only of responding to customer comments or questions, but rather it requires analyzing the data obtained to implement changes or strategies in your sales method or marketing campaign.

Advantages of Social Listening

• Social listening offers information about what customers do, feel and expect from our brand or company.
• Helps to discover “feelings” and even trends.
• In addition to knowing what users say about your own business, you will be able obtain information from your competitors.
• Understand the consumer: Cómo se comporta y qué es lo que piensa sobre nosotros.
• Anticipate strategies by obtaining information in real time.
• Detect faults in products or services.
• Manage the Online Reputation of our business.
• Monitor the competition to innovate and offer what they need first.
•  Identify new clients.

With approximately 3.03 billion of active users on social networks, it is not surprising that brands and companies want to be increasingly present on different social platforms to gain brand awareness and presence, traffic to their web pages, more potential customers, better conversion rates , and even better customer service.

This is why Facebook, YouTube, Instagram, Twitter and other platforms are increasingly attractive business channels for both large companies and small entrepreneurs. Below we will leave you a list of the most popular networks with the most users so you can choose the one that best suits your needs:

01. Facebook

As you can see in the table above, in January of this year (2020), Facebook recorded approximately 2,449 million active users, so whether you have a small business that is just starting or a more established company, Facebook is a platform on which you must have a presence no matter what.

• It is the largest and most popular social network in the world.
• It has free and paid features to promote ads and businesses.
• It is constantly updated, adding functions and sections that help your brand.
• It has statistics on pages and ads so you can make the best decisions when promoting your services.

02. Twitter

A diferencia de Facebook, Twitter tiene un crecimiento más lento, sin embargo cuenta con más 339 millones de usuarios activos en un mes.  La fortaleza de Twitter es su información en tiempo real y su inmediatez.

• Twitter has news and information in real time.
• For this reason, Twitter usually becomes in the official brand information medium.
• Twitter allows you to do 'social listening' through it.
• It is one of the fastest and simplest ways to directly reach potential customers.
• You will be able to review the topics that are trending to use them to your advantage.
• It has analytics and ad options, just like Facebook.

03. Instagram

Instagram is a social network for sharing photos and videos, as well as stories, small “polls” and other complements that it has been implementing in recent years. Approximately 40 billion photos have been shared through this platform. Unlike Facebook, Instagram does not allow you to generate traffic to a website with publications, however, it is the fastest growing social network and you should include it to start making your brand known.

• Instagram is perfect for communicating visual messages.
• Instagram users interact with brands 10 times more than on Facebook and 84 times more than on Twitter.
• Using hashtags will make you gain visibility.
• The “business account” option gives you statistics about your account.
• You can promote yourself with paid ads just like on Facebook and Twitter.

04. Youtube

YouTube is the number one place to upload and share videos, as well as one of the most popular websites in the world. It has a wide variety of content and is perfect both for normal users who want to share a little of their daily life, and for companies and businesses that generate visual content about their facilities, their services or their promotions. It is estimated that more than 1.3 billion people currently use YouTube.

• People increasingly prefer YouTube more than television.
• 62% of youth and 51% of adults over 35 said they were likely to take action after watching YouTube ads.
• There are several options to segment your content, making it reach those who interest you most.
• Like the other networks mentioned, YoTube allows you to create ads and offers ways to measure and analyze the performance of your ads.

And you, which social network will you use for your business?

Social media marketing (SMM) is the process of creating and sharing content for different social platforms, taking into account specific objectives for brands or businesses. These objectives are very varied, since each person could seek to generate interaction (likes or comments), get followers, gain visibility or increase the traffic that reaches their website, and even generate sales.

Social media marketing encompasses all the activities and measures used on social media to generate business opportunities and customer loyalty.

Types of social media marketing

• Proactive marketing: It involves creating and distributing both proprietary and user-generated content to achieve objectives. This type of SMM requires the use of resources and budget, as well as the integration of various channels to increase content reach.
• Passive marketing: External content is used to achieve objectives. Activity is measured and an evaluation of user activities is conducted in order to make operational or strategic decisions.

Benefits of social media marketing

• Reputation and authority: Advertising campaigns, as well as posts made on social networks, serve to create a positive brand image and reputation.
• Interest groups: Thanks to social media, it's possible to create groups where different users with a genuine interest in the product (or service) you offer can gather.
• Direct contact: It's easier for customers to get in touch with businesses through messages, posts, or comments on posts. Social media offers an opportunity for closeness that not many other mediums offer.
• Traffic: Social media is a great way to drive visitors to your website.
• Sales: As surprising as it may seem, social media represents a great medium for selling products or services.
• Viral Marketing: Your content can go viral and be shared by many users, giving you a great reach.
• SEO: Profiles on Twitter and Facebook are often indexed by search engines and may be displayed first in the search results. Interaction on your page will make it appear more easily in the search engine.

Advantages of SMM

• One of its main advantages is that most of the services it offers are free (except for paid advertisements). Therefore, spreading any message through posts, links, images, or videos is really easy, fast, and effective.
• You don't need to invest capital to start publishing or spreading messages.
• Most people spend more than half of their time on social media, so being active on Facebook, Twitter or Instagram is a great opportunity to be discovered.
• You can make offers in real time, and interact in real time with people interested in them.
• You will have unlimited interactions with your followers.

Now that you know this, what are you waiting for to create your business profiles on social networks?