One of the most important parts of your website, whether you sell products or services, is the contact section, since thanks to it your clients will be able to contact you or visit you, if you have a physical location.
One of the best ways
1. Visibilidad
Always make sure your contact information is clearly visible and organized by priority. For example: What interests you more, being visited in a physical location, or being contacted by phone? Whatever your answer was, it deserves to be prioritized and appear at the top of your contact information. To do this, you can use a darker font color, a striking title, or even a striking section on your contact page.
2. Google Maps is your ally
Don't forget to register your business on Google Maps! This is the map that most people search on these days, so you should take advantage of it. Plus, the process is free and won't take more than 5 minutes.
One of the great advantages of this is that you can embed the map where your business appears directly on your website so that your customers can interact with it without having to leave the site. This will allow them to zoom in and out, see how to get there from any location, etc.
If you want to know how to insert a map on your website, visit this link.
3. Estimated response time
If you think it is convenient or relevant for you, include an estimated response time so that your clients do not despair when they see that they do not have an email immediately where you can answer their questions.
4. Call to action
One of the things you can do to incentivize your customers is to use a “call to action”. This is made up of a title and a short text that attracts the attention of visitors.
This text should primarily remind your potential customers why they visited your site and which of their needs you can satisfy with the services you offer.
5.- Frequently asked questions
A good option for your contact page is to include a FAQ section where you can answer people's most immediate questions. This way you can greatly reduce response time and decrease the number of emails to answer.
