Have you ever wondered how to sell more on your website? If you offer services or products online, you can start with a simple step that doesn't require large monetary costs or advanced programming knowledge. We're talking about improving your customers' trust so they're more likely to make a purchase or take a specific action on your site.
Offers personalized communication
In traditional stores, when a customer arrives there is always a person dedicated to answering their questions and facilitating the sale, this is the same thing that we should simulate on a website to encourage our visitors. (According to a Survey conducted by IMShopping in 2009, customers want a person to be available to help them through the purchasing process, even if it's done digitally. One way to easily simulate this is by using a chat, since today, the most effective method of person-to-person communication is instant messaging. This is because people (and especially younger people) prefer a more casual and quick conversation that doesn't make them feel as involved as a phone call.
Companies are also using chats as new sales channels since many of them offer the opportunity to integrate emoticons, photos, videos and even files into your messages, thus not generating resistance and giving customers confidence.
How do online chats work?
Most online chats for websites offer the possibility of integrating several support people who can start a conversation with website visitors at a given time, or simply access various data of interest for each client (for example, the URL they are visiting, their IP, etc.).
When any of these clients write to the chat, the operator(s) will receive a notification in the administration panel and will be able to interact with them in real time. Chats can usually make sounds to give notifications, save responses, send files, photos or videos and can be managed from a computer or through a smartphone application, which makes them very practical to use from anywhere.
Another advantage of how chats work on websites is that you can program them to respond even when you are not there, providing 24/7 support.
Benefits of a chat on your website
- According to Total Retail, business owners who take the time to talk to their customers are 48% more likely to increase average purchase and three times more likely to retain customers.
- Pre-made answers: Depending on the nature of the question, you can provide an answer and solution to your customer's problem.
- Customer Satisfaction: You improve your customers' shopping experience, so they are more likely to return to your site and make another purchase, and you could even get recommendations from your customers to their friends and acquaintances.
- Analytics: Most live chats have the ability to analyze and record the pages that have the most visits, giving you valuable information so that you can develop a sales strategy or make the best decisions that will help you sell better.
- Speed and Practicality: Using an instant messaging system will save you a lot of time between responses and you will be able to easily make a sale.
- Automation: Most chats offer the option to automate your messages, so you don't need to be present 24/7 to be able to contact your customers.
- “Triggers”: Depending on the chat you're using, you might even be able to "schedule events" that trigger specific actions. For example, you could program that if a customer visits the same page twice or selects a specific product, your chat will send them a special message prompting them to take action, ask a question, or complete their purchase.
- Get valuable contact information: A live chat can collect valuable data from your site visitors, such as their phone number, email, and name. This will help you build a database of potential customers you can contact in the future.
- Free and Premium Versions: Most chats offer a free version that you can upgrade if you need access to more advanced features.
In conclusion
Having an online chat on your website will help you talk to your site visitors at the exact moment they have questions, providing immediate assistance and answers. This will help you provide a 100% personalized experience and increase your chances of making sales. You can customize and manage them very easily and find them with free or premium versions.
If you are wondering how to sell more and which chats could help you, visit this link.
