Social media marketing (SMM) is the process of creating and sharing content for different social platforms, taking into account specific objectives for brands or businesses. These objectives are very varied, since each person could seek to generate interaction (likes or comments), get followers, gain visibility or increase the traffic that reaches their website, and even generate sales.
Social media marketing encompasses all the activities and measures used on social media to generate business opportunities and customer loyalty.
Types of social media marketing
- Proactive marketing: It involves creating and distributing both proprietary and user-generated content to achieve objectives. This type of SMM requires the use of resources and budget, as well as the integration of various channels to increase content reach.
- Passive marketing: External content is used to achieve objectives. Activity is measured and an evaluation of user activities is conducted in order to make operational or strategic decisions.
Benefits of social media marketing
- Reputation and authority: Advertising campaigns, as well as posts made on social networks, serve to create a positive brand image and reputation.
- Interest groups: Thanks to social media, it's possible to create groups where different users with a genuine interest in the product (or service) you offer can gather.
- Direct contact: It's easier for customers to get in touch with businesses through messages, posts, or comments on posts. Social media offers an opportunity for closeness that not many other mediums offer.
- Traffic: Social media is a great way to drive visitors to your website.
- Sales: As surprising as it may seem, social media represents a great medium for selling products or services.
- Viral Marketing: Your content can go viral and be shared by many users, giving you a great reach.
- SEO: Profiles on Twitter and Facebook are often indexed by search engines and may be displayed first in the search results. Interaction on your page will make it appear more easily in the search engine.
Advantages of SMM
- One of its main advantages is that most of the services it offers are free (except for paid advertisements). Therefore, spreading any message through posts, links, images, or videos is really easy, fast, and effective.
- You don't need to invest capital to start publishing or spreading messages.
- Most people spend more than half of their time on social media, so being active on Facebook, Twitter or Instagram is a great opportunity to be discovered.
- You can make offers in real time, and interact in real time with people interested in them.
- You will have unlimited interactions with your followers.
Now that you know this, what are you waiting for to create your business profiles on social networks?
