Web positioning or SEO positioning refers to the set of techniques used to organically position a web page in the first results of a Google search.
Web positioning, or SEO positioning, could be defined as a process focused on placing a certain page in the top positions of search results for a specific search. It is a constant work that takes months of strategy to show results, but it will undoubtedly give you very good results if you start implementing it.
Elements of positioning SEO
Keywords: Las palabras clave (o keywords) son términos compuestos por una o más palabras con las que un usuario escribirá sus dudas en el navegador. Por ejemplo: “¿Qué es el posicionamiento web?”.
Content: The content of your website should always consist of your main keywords, as well as having titles and subtitles with their respective tags organized by hierarchies (h1, h2, h3, etc.). You should also consider that NEVER you must have duplicate content on your websites, as it will result in penalties from Google.
ALT attributes: ALT attributes help search engines read and index your content easily, so it is essential that all your images contain an ALT description explaining the content of the image.
Backlinks:
URL’s: A simple URL with keywords facilitates positioning in search engines, in addition to making the site easier for users to understand. They should always be written in a user-friendly way, without special characters, numbers or random letters.
You can find more information about backlinks here.
Types of positioning
- Organic: Organic positioning is aimed at modifying technical aspects of a website and creating content that can make a website more useful and relevant, so that it gains more importance or presence in search results. It is called organic or natural because no money is invested or paid to appear in better positions.
- Paid: This type of positioning consists of paying for services such as Google Ads, where you will generate Pay Per Click (PPC) advertising, thus achieving that your website is in the first search results for a keyword. This method, compared to the organic one, is much faster and simpler, in the sense that you do not have to wait months or plan a strategy to see results.
Why is SEO positioning important?
As you rightly mention Inboundcycle, “If you are not seen on the first page of Google results, you are losing more than 90% of clicks.“. Among the first results in a Google search, the first position accumulates on average 59.59% of the users' clicks. Having good SEO It will make your website more useful, both for users and for search engines, helping it to climb positions until it appears in the first results. SEO is the best way for your users to find you through internet searches.
If you want to know more about SEO, don't miss our next blog post, where we'll give you 9 tips to improve your strategy organically.
