A keyword, is the term or terms that users use when they do a search on the internet. and is one of the most important elements for the SEO of any website, since these words will be the ones that will attract anyone to our content.
Keywords can be divided into two main groups:
According to the objective:
They are defined by the objective that each person has when performing a search, they can be divided into:
- Informative: They provide information on various topics, such as the weather, how to make a recipe, etc.
- Transactional: Users make a transaction, such as a purchase or a download.
- Navigational: The search focuses on a website, specifically. Por ejemplo: Youtube, Facebook, Intagram.
According to volume:
- High search volume or “Head”: These are very broad searches with a high search volume and a lot of competition. For example, “dogs,” “cats,” “memes.”
- Very general keywords, or Middle Tail: They are a bit more specific than “memes” or “dogs,” but still general. For example: “cheap cars,” “dog memes,” “shoes on sale.”
- Long Tail Keywords: This type of keyword represents opportunities for your business, since they are specific searches that aim to complete a transaction. For example: “Buy cheap cars in Puebla”, “download 100 Years of Solitude in PDF”, etc.
What type of keyword should I use?
Using keywords with high search volume can be a good option if you are looking to attract a lot of people to your website, however, because they involve greater competition, they are not usually a good idea if you are just starting out and are not well positioned, as you can get lost in the sea of Google results.
In this sense, a good option for you could be long tail keywords, since you will attract people who are really interested in what you offer, and that will give you a higher conversion rate. To make this clearer, we will give you an example: If you use a generic word like “new cell phones,” many people will enter your website looking for general information, to see the models that exist, or out of simple curiosity. On the other hand, if you use “buy new cell phones in Puebla,” the probability that a buyer will arrive and take action on your site is greater.
How do I choose keywords for my page?
1. Analyze your page and your competition. Competing with certain keywords is very difficult because they are highly saturated and dominated by very important pages or paid results.
2. Define your potential customers. Once you have a clear idea of where your website stands in relation to the competition, think about who your potential customers are. What are they searching for and how do they do it?
3. Identify your long tail keywords. Find a series of longer, more descriptive keywords. Try to make them as attractive as possible to the potential customers you defined in the previous step. For example, if you are going to sell cell phones, use “new cell phones in Puebla.”
In conclusion
A keyword , is the term or terms that users use when they do a search on the internet. and is one of the most important elements for SEO (if you still don't know what SEO is, don't miss our next post) of any website. The type of results or pages that each person finds during their searches on Google will depend on the keywords they use. That is why, in order to attract the right audience and improve both your sales and your visibility, it is necessary to plan and monitor the keywords that you will use.
